Hitachi promotional campaign for War of the Worlds : Hitachi will partner with Paramount Pictures for a worldwide promotional campaign surrounding the upcoming motion picture "War of the Worlds," it was announced today by Kazuhiro Tachibana, general manager of Hitachi's Consumer Business Group. The most highly anticipated film of the summer, "War of the Worlds," directed by Steven Spielberg and starring Tom Cruise, hits theaters worldwide on June 29. Hitachi's ambitious promotional campaign, entitled "The Ultimate Visual Experience," marks the first step of Hitachi's new marketing strategy incorporating its keyword "Glocal" and will include global advertising and marketing activities.
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