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Dixons UK will only sell digital cameras

Ilse Jurriƫn : 2005-08-10 18:00:00
Dixons UK will only sell digital cameras : Dixons, the UK's leading high street retailer of consumer technology, today announces that it will no longer sell 35mm film-based cameras. Dixons, originally a photographic studio, opened its first outlet in Southend in 1937. "Last year, we pulled the plug on video recorders, but today's announcement is in many ways a more sentimental event," said Bryan Magrath, marketing director at Dixons. "35mm cameras were the first products we ever sold and film processing has been a part of our lives for several decades. Time and technology move on, though, and digital cameras are now the rule, rather than the exception. We have decided that the time is now right to take 35mm cameras out of the frame."

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