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Canon IXUS 980 IS
Ilse Jurriën : September 17th 2008 - 07:25 CET
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CanonCanon Digital IXUS 980 IS digital camera : Canon re-energises its Digital IXUS compact camera range with a new model: the Digital IXUS 980 IS, which replace the Digital IXUS 960 IS. The flagship 14.7 Megapixel Digital IXUS 980 IS brings several exciting ‘firsts’ to the IXUS range - including manual control, and a striking design available in stylish, head-turning black, as well as traditional IXUS silver. The new IXUS 980 IS camera uses Canon’s new DIGIC 4 processor, for fast performance and richly detailed, clean images in a huge number of shooting situations. The Canon Digital IXUS 980 IS is available from late September priced at £349.99 / €459.99 inc VAT.

Canon IXUS 980 IS

Manual Mode on the Canon IXUS 980 IS
For those looking to take their photography to the next level, the Canon Digital IXUS 980 IS offers a first for Digital IXUS: a Manual Mode that allows control of shutter speed and aperture . This is ideal for unusual lighting situations or expressive, experimental shots. For split-second photo opportunities, a second new mode - QuickShot - uses the optical viewfinder for framing and focusing, virtually eliminating shutter lag. The Canon IXUS 980 IS also features Canon’s optical Image Stabilizer technology, for blur-free shots throughout the zoom range and in low-light conditions.

Canon 980 IS

Canon DIGIC 4 processor & Face Detection technology
The Canon IXUS 980 IS features Canon’s new DIGIC 4 image processor. As well as ensuring ultra-fast operation and superb, low-noise images, DIGIC 4 drives several intelligent technologies that make great photos easier than ever. People shots benefit from improved Face Detection Technology, which even detects faces positioned at an angle to the camera, or in profile. Face Select & Track tracks a specific subject even more accurately, while a new FaceSelf-timer function - which automatically triggers the shutter shortly after a new face enters the frame - makes group shots and self-portraits easy.


Canon 980 IS offers Motion Detection technology
Canon’s improved Motion Detection Technology delivers fantastic, sharp results by registering camera and subject movement, then automatically adjusting ISO to prevent image blur. Blur is further guarded against by new Servo AF, which continuously adjusts focus on subjects moving towards or away from the camera. DIGIC 4 also powers Canon’s new i-Contrast feature, which brings out great, natural-looking detail in dark areas of pictures - without blowing out lighter areas.

Canon WP-DC27

Video shooting with the Canon IXUS 980 IS
The Canon IXUS 980 IS offers smooth, 30fps VGA video shooting. Superior compression technology allows the Digital IXUS 980 IS to store up to 40% more footage to a memory card than its predecessor - with no reduction in video quality. "The Canon 980 IS offers a perfect blend of technical innovation and classic IXUS design,” commented Mogens Jensen, Head of Canon Consumer Imaging Europe. ”This camera is equally striking inside and out."

Canon Digital IXUS 980 IS Price & Availability
The Canon Digital IXUS 980 IS is available from late September priced at £349.99 / €459.99.

Canon Digital IXUS 980 IS

Canon IXUS 980 IS Features
• 14.7 Megapixel resolution
• Colour variations: Black or Silver
• 3.7x optical zoom lens with optical Image Stabilizer
• Manual control
• DIGIC 4 for outstanding images and fast response times
• Great people shots with Face Detection AF/AE/FE/WB
• FaceSelf-Timer and Face Select & Track
• Targets blur with High ISO Auto, optical Image Stabilizer, Motion Detection and Servo AF
• Auto Red-Eye Correction in shooting and playback
• i-Contrast boosts brightness and retains detail in dark areas
• 2.5” PureColor LCD II with wide viewing angle plus optical viewfinder
• Multi Control Dial and customizable My Menu
• Smooth, 30fps VGA movies
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