This year, Olympus won three of the highly coveted TIPA Awards. The ZUIKO DIGITAL ED 150mm F2.0 was praised as the 'Best Hi-End Lens', the CAMEDIA C-310 ZOOM received the award for 'Best Digital Budget Compact Camera’ and the Olympus µ[mju:]-III 80 was named ?Best 35mm Compact Camera'. Each year, the Technical Image Press Association (TIPA) confers awards to products and technologies of special distinction across a number of areas in the field of photography. The association membership comprises 31 publications across 12 countries. The Official Comments of the TIPA Awards jury is now available in several languages on the website of TIPA. The three TIPA Awards are valid from August 1 2004 to July 31 the next year.
Sony has struck gold with the Cyber-shot T1, newly chosen as Europe's Best Digital Consumer Compact Camera in the prestigious Technical Image Press Association (TIPA) Awards. In judging the recent awards, the editors of the association's 30 member magazines agreed that the slim and stylish T1 "has some hugely impressive features which afford the photographer unprecedented levels of control". The award, from the top photographic and imaging titles in Europe, is a winning endorsement for the breakthrough design and optimised engineering behind this superb Cyber-shot camera. " We are of course delighted with the TIPA jury's decision in awarding Sony this TIPA prize," said Diederik Nederlof, General Manager of Sony Digital Imaging Europe.
