This month, Sony Corporation will commence mass production of a full-color Organic Light Emitting Diode (hereafter OLED) display, which will be first implemented in the new Sony CLIE 'PEG-VZ90' personal entertainment handheld (also announced today for the Japanese market). OLED display is a self-luminous display that does not require a back-light, offering high contrast ratio, a quick response time and wide viewing angle-all in a package slimmer than current LCD modules. To enhance this display, Sony has employed its unique Super Top Emission technology for outstanding brightness and greater color gamut. These translate into image quality and clarity that could previously viewed only on CRT (cathode ray tube) displays.
Last year Sony Japan introduced a new, very expensive and exclusive line of products. Now, Sony U.S. announced the official U.S. launch of QUALIA, an initiative aimed at touching an emotional cord among consumers through products unique in technology, design and functionality. The products, which are subject to a rigorous approval process by Sony's top management, are a result of cutting edge engineering without any constraints. The models announced today include the QUALIA 016 digital still camera, an extraordinary accomplishment in its compact size; the QUALIA 017 MiniDisc player, an object d'art carved from a block of pure brass; and the QUALIA 010 headphone set, which establishes a new standard in audio reproduction.
