Panavision, the market leader in optical lenses for filmed entertainment, will debut the 300x Digital Zoom Lens, a high-performance lens system with an unprecedented 300:1 zoom ratio, at NAB 2004. "For 50 years, Panavision Academy and Emmy award-winning cameras and lenses have helped the filmed entertainment industry create the highest quality images," said Bob Beitcher, President and CEO, Panavision. "Now, Panavision is embarking down another path as well, bringing its truly innovative design and manufacturing capabilities to other industries like sports broadcasting, news gathering, homeland security and surveillance, where high quality imaging is absolutely critical." The Panavision 300x Digital Zoom will be available later this year.
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