The Panasonic brand is about to go corporate. Matsushita Electric Corporation of America, the North American headquarters of Osaka, Japan-based Matsushita Electric Industrial Co., Ltd., will soon formally take on its best known brand name as its corporate name. As of January 1, the company will be known as Panasonic Corporation of North America. "Panasonic is the name that customers and channel partners have known us by for years," said company chairman Yoshi Yamada. "We want to take advantage of the tremendous brand equity and good will that research tells us is built into the Panasonic name, so it makes great sense to call our company Panasonic."
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