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Joint Intel and Microsoft Campaign

Dennis Hissink : 2004-11-12 08:40:34
Microsoft Corp. and Intel Corporation are delivering the first joint consumer campaign to showcase the benefits of an emerging digital lifestyle. The integrated campaign, featuring two leading technology brands, consists of television, print, cinema and online advertising, as well as "experience zones" that provide consumers with a hands-on opportunity to try Intel and Microsoft's best digital entertainment technology. Consumer purchases of electronics, such as digital cameras, personal media players, CD/DVD players, digital TVs and personal video recorders, are estimated to reach a record $101 billion this year, according to the Consumer Electronics Association's U.S. Consumer Electronics Sales & Forecasts.

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