Lexar Media, Inc. and Laser Computer Limited will commence broad distribution of Lexar digital media and accessories in the People's Republic of China. As a leading distributor in the region, Laser can leverage the strong product line of Lexar, in a region where digital media is growing at a record pace. "Laser is eager to begin distributing Lexar's JumpDrive(R) products, one of the best selling brands of USB flash drives in the world, as well as its award-winning flash memory cards," said Nicky Lo, Managing Director, Laser Computer Ltd. "To meet China's hearty demand for digital media products, Laser will be working closely with Lexar in establishing a significant presence for Lexar products in this vast country."
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