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Kodak wins Award for Athens Olympic advertising

Dennis Hissink : 2004-04-28 02:22:22
A photomontage created by Kodak to celebrate the citizens of Greece and the return of the Olympic Games to Athens, won the Gold Award in its category at the 3rd annual Effie Hellas 2004 Awards Ceremony. The Effie Awards are presented annually by the New York American Marketing Association in recognition of the year's advertising campaigns that have delivered superior results in meeting the objectives they were designed to achieve. The photomontage titled "The Whole of Greece in One Smile" comprises 16,828 photos of the Greek community that cover a surface area of over 5,000 square feet. The montage utilized 16,609 photographs that had previously been used to create a photo exhibition recognized by the Guinness Book of Records.






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