This year Fujifilm introduced their 4th generation Super CCD sensors. One of these sensors, the Super CCD SR is found in the FinePix F700 camera. The strongness of the operating CCD SR is not random, but varies according to the contrast range. It is easy to understand if you think of sunglasses with coloured glasses. At dark or normal light conditions, the glasses stay clear and you can see everything perfectly. But in brighter sunshine, the colour correction of the glasses becomes stronger. You can see this phenomenon very well by looking at a bright shiny cloudy sky with and without sunglasses. This difference is also noticeable on the pictures made by the Fujifilm FinePix F700 compared to a camera equipped with a normal CCD.
Fuji Photo Film U.S.A., Inc. today reached a new landmark in the industry's quest for a perfectly life-like digital image. Its proprietary Super CCD technology has created new standards for exceptional digital camera imaging quality since 2000. Now, its fourth-generation devices provide increased resolution, and extended dynamic range, creating for the first time pictures that can begin to match those taken with film. The technology will be marketed under two names - Super CCD HR and Super CCD SR - and will appear in products later this year. The new Super CCD HR (high resolution) announced today incorporates a total of 6.63 million pixels into a 1/1.7" chip, performance made possible through new strides in miniaturization.