Canon, leader in photographic and imaging technology, is pleased to announce a new pan European in-store campaign aimed at giving consumers first-hand experience of Canon's new Direct Print concept. Participating retailers will be visited by Canon's 'Digital Photograph Ambassadors', who will demonstrate how simple it is to connect and print directly from Canon digital cameras to photo printers, without the need for a PC. "This is Canon's first ever Pan European in-store campaign" said Malcolm Hills, Head of Canon Consumer Imaging in the UK. "Direct Print makes getting photo-quality copies of digital images easier than ever before. This campaign will make people aware of our new technologies."
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