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Panasonic SDHC update
Dennis Hissink : July 21th 2008 - 16:00 CET
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PanasonicPanasonic SDHC update : Panasonic, the leading brand by which Matsushita Electric Industrial Co., Ltd. is best known, announced a new line of SD High Capacity (SDHC)(2) Memory Cards - in 6GB and 12GB storage capacities, which are ideal for video recording with High Definition (HD) camcorders, and are capable of recording 90 minutes and 180 minutes of 1920x1080 Full HD content, respectively. The new cards, Panasonic RP-SDM06G (6GB) and RP-SDM12G (12GB) record with Class 4 specification. The SD Card-based HD camcorders market is growing, and Panasonic, which has the number one share in SD Memory Card camcorders worldwide, now provides the most suitable options for recording HD video.
Panasonic SDHC updatePanasonic SDHC card - Hardware
Since Panasonic manufactures both hardware and media, it can offer highly reliable products that offer superb performance with AVCHD recording. When used with Panasonic’s newly-introduced HDC-SD100 High Definition camcorder, the new SDHC Memory Cards can record 90min (6GB) or 180min (12GB) of 1920 x 1080 Full HD video, while in HX mode (9Mbps). Users can also select other HD recording modes from HE (6Mbps) to HA (17Mbps), the recording time varies according to the modes chosen. With HE mode, users can enjoy up to 135min (6GB) or 270min(12GB) of 1440x 1080 High Definition video recording. The cards can also be used for standard definition video recording.

Panasonic SDHC flash memory - Camcorders and Industrial grade
Beyond its high-performance capabilities when paired with HD camcorders, the new Panasonic SDHC Memory Cards are designed to be resistant to bending and twisting, protecting important data stored on the card. Since the cards employ industrial-grade flash memory, they are extremely reliable even under severe temperature conditions. The cards can function in temperatures ranging from -25C - +85C, thus assuring consistent performance even when used in extreme cold or hot environments(3). In addition, the cards preserve data, even when power is turned off during access.

Panasonic SDHC update - Recording time and Video shooting
The new Panasonic RP-SDM06G (6GB) and RP-SDM12G (12GB) SDHC Memory Cards incorporate user-friendly features, such as memo-labels, which allow users to write directly on the front of the card, making it easy to organize and file according to content. The approximate recording time on each mode is also shown on the package so that users can easily choose the most suitable card or modes for their video shooting.

About Panasonic
Best known for its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of JPY 9,068.9billion (approx. USD 90.52billion, exchange rate USD 1=JPY 100.19 as of March 31, 2008). The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges.

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