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Mark Peters : June 14th 2008 - 19:45 CET

Toshiba helps damaged forests


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ToshibaToshiba helps damaged forests : Toshiba America announced a donation to the Arbor Day Foundation to plant 80,000 trees in Southern California national forest areas damaged by wildfires last October. A check will be presented Friday by Toru Uchiike, TAI’s chairman and CEO, to John Rosenow, founder and chief executive of the Arbor Day Foundation, at the National Press Club in Washington D.C. Next spring, Toshiba volunteers will assist the Arbor Day Foundation in planting the new trees to help replace those lost to the fires. The tree planting will help prevent soil runoff and the growth of invasive plant species, while better protecting local watersheds and restoring indigenous forest habitats for wildlife.
Damaged Forests

Damaged forests
Toshiba Corporation of Japan announced in June 2006 its group-wide initiative to plant 1.5 million trees worldwide by 2025, a year chosen to celebrate Toshiba’s 150th anniversary, and to demonstrate its long-term commitment to help saving the global environment. The reforestation effort in Southern California is an important part of this initiative. “Four of our Toshiba America companies are located in Southern California and we studied what we could do as a corporate citizen to contribute to the recovery of the area,” said Mr. Uchiike. “Last year, more than 500,000 acres of national forest were burned in California alone. That’s why we believe it’s important to support the Arbor Day Foundation and plant trees in the area damaged by the fires.”

Southern California national forests
“We applaud Toshiba for its commitment to help plant trees in the Southern California national forests,” said John Rosenow, founder and chief executive of the Arbor Day Foundation. “Toshiba’s commitment will help restore native wildlife habitat, clean the air, protect soils and waterways, and renew these beautiful and valuable natural resources for the benefit of generations to come.”

Tree Planting

1.5 Million Tree Planting
Toshiba Group’s “1.5 Million Tree Planting” global initiative is built around three pillars: the Afforestation Program, which plants trees through financial contributions and the efforts of employee volunteers; the Education Program, which raises environmental awareness through lectures and hands-on learning events; and the Financial Program, which marshals funds and other resources to help the forest. Currently, global tree-planting projects in Japan, China, Thailand, Kenya, Philippines, India, and Paraguay are planned or underway.





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