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Fujifilm FinePix A850
Ilse Jurriën : May 22th 2008 - 14:30 CET
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FujifilmFujifilm FinePix A850 digital camera : Fujifilm announce the introduction of its new Fujifilm FinePix A850 digital compact camera. The stylish new camera joins the existing FinePix A920 and A900 in offering high-end technology to every-day users who want point-and-shot simplicity at an affordable price point, but are not prepared to compromise on image quality. The Fujifilm FinePix A850 features an 8 Megapixel CCD sensor and ISO 800 sensitivity at full resolution. Furthermore, the Fuji FinePix A850 incorporates Image Intelligence processing combined with a 3x Fujinon optical zoom lens to deliver images of unrivalled quality. The Fujifilm FinePix A850 will be available from retailers from July. Pricing will be announced nearer to the date of the launch.
Fujifilm FinePix A850

Fujifilm FinePix A850 camera for amateur photographers
Fujifilm has employed decades of imaging know-how to ensure that each image, no matter how challenging the shooting conditions, is optimised for colour, tone, exposure and colour balance. This makes the Fujifilm A850 the perfect camera for beginners, because the combination of a sharp lens and cutting-edge image processing means that quality images, without overdue effort, will be produced time after time. Despite its modest credentials, Fujifilm employs its Picture Stabilisation (usually found on higher-priced models) to ensure that image blurring, caused by subject movement or camera shake, is kept to an absolute minimum.

Fujifilm A850

Handy features on the Fujifilm A850
In addition to this, the Fujifilm FinePix A850 offers handy features such as selectable scene modes and movie recording with sound, for versatility and ease of use. An intuitive, icon-based Graphical User Interface (GUI) and simple button layout make it easy for users to navigate through menus and switch between shooting modes and scene positions.

Fuji FinePix A850 includes 14 scene modes
The 14 selectable scene modes simplify shooting even further. With options including Beach, Snow, Sports and even Museum mode, users can be creative with their picture taking, regardless of the situation or their experience behind the lens.

FinePix A850

24MB Internal memory and AA batteries
The Fuji FinePix A850 features 24MB of internal memory, which is a great fallback storage option, so users can continue to shoot and save pictures even when the media card is full. What's more, the camera's low power consumption (operating on two standard AA batteries) means users will never miss out on capturing the action.

The Fujifilm FinePix A850 and its stylish appearance
Lastly, looks are everything for modern electronic products. Consumers demand elegant styling, beautiful curves, and simple ergonomics. They demand a product to be proud of. The FinePix A850 does not disappoint in any respect. It has the feel of a high-end camera, with a sculpted grip and metallic finish, and mimics models sold for more than twice the price. Fujifilm has designed three key features into this model: excellent image quality, simple operation and amazingly good looks. The FinePix A850 is likely to be the hit camera for this summer's key selling season.

A850

Fujifilm A850 Features
• 8.1 Megapixels
• 3x optical zoom
• 2.5-inch LCD monitor
• Selectable sensitivity up to ISO 800
• Movie mode, 30 frames/ second with monaural sound
• Picture stabilisation
• 14 selectable scene positions
• 24MB internal memory permits shooting without a media card
• Power source 2x AA-size alkaline
• 2x AA-size Ni-MH batteries (optional)
• AC Power Adapter AC-3V (optional)

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