Nikon D7100 Canon EOS Rebel T5i Nikon D3300 Canon EOS 1200D Sony A5000 Nikon D4S
Nikon D7100 Canon EOS Rebel T5i Nikon D3300 Canon EOS 1200D Sony A5000 Nikon D4S
  News Headlines Apple Canon Casio Fujifilm HTC LG Nikon Nokia Olympus Panasonic Pentax Ricoh Rollei Samsung Sony  
Lets Go Digital
 
     
Powered by True
Counted by OneStat.com
SanDisk expands market presence in India
Mark Peters : April 5th 2008 - 19:00 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
SanDiskSanDisk expands market presence in India : SanDisk Corporation, announced plans to increase market presence and diversify product offerings in India. SanDisk’s expansion plans reflect the country’s growing demand for flash memory cards that are used in mobile phones, digital cameras, and digital music players, as well as new markets, such as digital camcorders and Solid State Drives (SSDs), which replace hard drives in notebook computers. The company is the market share leader for flash memory cards and is capitalizing on its advanced Design Center in Bangalore and local distributor relationships to increase product offerings and brand awareness.
SanDisk expands market presence in IndiaSanDisk product portfolio
“India is a key part of SanDisk’s global growth strategy,” said Sanjay Mehrotra, co-founder, President and Chief Operating Officer of SanDisk Corporation. “The country’s solid economic and infrastructure growth creates tremendous market opportunity for SanDisk and we are expanding our retail presence and broadening our product portfolio. In addition, we are leveraging the advanced NAND flash memory design work of our SanDisk India Device Design Center to develop innovative flash technologies for India’s increasingly digitally-savvy population.”

Mobile phone flash memory market
SanDisk offers a broad range of flash memory-based products, with the mobile phone market representing the largest application segment for cards. This market is expanding as more consumers gravitate toward phones that can play music, take high-resolution photos, access the Internet and play/record video. India is one of the fastest-growing mobile phone markets1 and is currently identified as the third largest mobile market in the world. As of January 2008, there were 242.4 million mobile phone users, a 55% growth index from the previous year.

Expansion in the memory card market
Aarti Gahlaut, Assistant Manager, Peripherals Research, IDC India confirms this market trajectory, stating “Our latest data shows a significant expansion in the memory card market in Q4 2007 with a 24% increase over the previous quarter. Demand for memory cards has been on the rise in India with consumers using them primarily in mobile phones as well as in other portable devices, including digital cameras. SanDisk, as the flash storage card market share leader for mobile phones and digital cameras, is well-positioned to lead this market and provide flash memory solutions that accommodate the increasing demands of the Indian consumer base.”

Indian distributors Ingram Micro and Rashi Peripherals
To accomplish this expansion plan, SanDisk is partnering with Indian distributors Ingram Micro and Rashi Peripherals Pvt. Ltd. In addition, the company is leveraging its Bangalore-based SanDisk India Device Design Center, where the engineering teams do research and design to develop the NAND flash memory technology that is the key component of all SanDisk products. The regional office has been in operation since June 2006.

SanDisk’s Sales Office in New Delhi
Manisha Sood, Country Manager, Sales and Marketing, for SanDisk’s Sales Office in New Delhi, said, “We are working closely with our distributors to deliver the SanDisk memory cards, music players, flash drives and other key products that are in high demand by local consumers. In addition, we are embarking on an integrated marketing campaign to build the brand through a platform that leverages print advertising and point of sales materials to build visibility among retailers and educate the retail channel and consumers. We have very high expectations for our efforts.” SanDisk key retail product lines include:

Mobile Memory Cards
The SanDisk mobile family features the fingernail-sized microSD and microSDHC cards, and the Memory Stick Micro (M2). With capacities of 1, 2, 4 and 8-gigabytes (GB), the microSD, microSDHC and Memory Stick Micro (M2) cards are ideal for storing large quantities of music, photos and video. An 8GB card is able to store a combination of 1,000 songs, 1,200 photos and 21 hours of video.

Digital Camera Memory Cards
SanDisk offers a complete line of cards in industry-standard formats that match the wide range of digital cameras in use today. There are a variety of cards for digital cameras - ranging from Point & Shoot to high-end digital SLRs. These include the SanDisk Ultra II and SanDisk Extreme III lines that are geared for digital photography. SanDisk cards are also used in camcorders, handheld and laptop computers, mobile phones, video game consoles, audio / video players and GPS navigation devices.

Flash Memory Drives
SanDisk is a market leader in USB flash drives with its Cruzer line. Flash drives are a fast and convenient way to store and transfer any kind of file - work documents, digital pictures, video and digital music. The SanDisk Cruzer line of USB flash drives includes the stylish Cruzer Contour, the rugged Cruzer Titanium and the affordable Cruzer Micro.

Sansa Music Players
SanDisk’s Sansa audio/video line offers consumers highly affordable, yet fun and fashionable music players loaded with appealing extra features. The Sansa product family includes the stylish and versatile Sansa Fuze, the tiny Sansa Clip with big sound and video-centric Sansa View. Other products include the kid-friendly Sansa Shaker and the popular Sansa e200.

About SanDisk Flash Memory inventor
SanDisk Corporation, the inventor and world’s largest supplier of flash storage cards, is a global leader in flash memory - from research, manufacturing and product design to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.

   SanDisk Sansa Fuze
   SanDisk
   SanDisk Sansa
   Next  Photo equipment discount for Students
   Previous  Olympus E-3 receives DIWA Gold Award
   News by brand:SanDisk
   News by category:Corporate
   News by brand and category:SanDisk Corporate
   Canon EOS 700D - $749.00
   Nikon D7100 - $929.00
   Panasonic Lumix DMC TZ40 - $
   Sony CyberShot DSC HX300 - $398.00
   Canon IXUS 255 HS - $249.00
   Panasonic Lumix DMC TZ35 - $209.99
   Canon PowerShot SX280 HS - $
   Canon EOS 1100D - $299.00
   Sony CyberShot DSC HX50V - $318.99
   Nikon D5300 - $846.95


LetsGoDigital digital camera magazine
Latest SanDisk announcements
MP3 Player for Athletes and Fitness Enthusiasts
Thomson Reuters Top 100 Global Innovators
SanDisk CFast 2.0 Memory Card
SanDisk Solid State Drive
SanDisk Connect flash storage
64GB microSDXC memory card
SanDisk microSDHC review
SanDisk smartphone memory
Tablet memory and smartphone memory
SanDisk Extreme Solid State Drive
SanDisk Sansa Clip Zip MP3 Player
NAND Flash Memory Fabrication Facility
SanDisk secure access software and USB flash drives
SanDisk 128GB CompactFlash
SanDisk Sansa Fuze+
 
Twitter LetsGoDigital
Latest news headlines
Sony data projectors
Sony Laser Projector
Sony 4K Projector
Nokia Lumia 530
Samsung Curved UHD TV available for pre-order
Mobile Photo Gallery
Canon digital camera manufacturing milestone
Samsung Milk free radio service
SDHC memory cards with embedded wireless LAN
Canon imageFORMULA DR-C225 scanner
Orange Android smartphones
Navigation App for Sony Xperia smartphones
Apple iTunes Festival London
Samsung Galaxy S5 cases
LG G3 Beat
   
CanonCasioFujifilmNikonOlympusHTCSamsungSonyPanasonicNokia
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA