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Sony Cybershot W300
Dennis Hissink : February 25th 2008 - 21:00 CET
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 Sony Cybershot W300 : It’s the toughest, most technically advanced Cyber-shot W Series camera yet. The slim, beautifully-styled Sony Cybershot DSC-W300 camera features a scratch resistant titanium coating that’s around five times tougher than anodised aluminium. Inside the pristine exterior, it’s crammed with latest-generation Sony technology to help everyone take better pictures. An extremely high resolution of 13.6 effective megapixels assures detail packed enlargements to A3 size and beyond. Optical performance is further assured by the top-quality Carl Zeiss Vario-Tessar lens with 3x optical zoom. The new Sony Cyber-shot W300 digital camera will be available throughout Europe from End of April.
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Sony Cybershot DSC-W300 - Light conditions
The new Sony W300 excels at capturing crisp, clear images in low light conditions where other cameras struggle. Maximum sensitivity is boosted to an incredible ISO 6400. Teamed with Sony’s original Clear RAW Noise Reduction and Super Steady Shot image stabilisation, this lets the Sony Cybershot DSC-W300 produce excellent results without a tripod in dimly-lit twilight scenes.
Sony Cyber-shot W300 camera - High speed and Face detection
Also new to Cyber-shot, EX High-Speed Burst Mode allows high-speed shooting at up to five frames per second - great for fast moving sports. Improved Face Detection technology adjusts exposure and skin tone for great-looking portraits. It now offers even faster tracking plus the ability to distinguish automatically between children and adults. Another Sony innovation, Smile Shutter waits until the subject smiles before firing the shutter to ensure happy faces in every frame.
Sony Cyber-shot W300 key features
• 13.6 effective Megapixels
• Carl Zeiss 3x optical zoom lens
• High-resolution (230k dot) 2.7-inch Clear Photo LCD
• BIONZ processor powers Smile Shutter and Face Detection
• Super Steady Shot
• HD Output
• Intelligent Scene Recognition
• Available in: Titanium
Sony Cybershot W300 digital camera - Photo LCD and Viewfinder
Also powered by the BIONZ image processor, the D-Range Optimiser adjusts exposure for natural-looking results with backlit scenes where there’s a risk of losing highlight and shadow detail. The large, bright 2.7-inch Clear Photo LCD offers outstanding resolution (230k dot) and contrast for framing and viewing shots, even when you’re outdoors. There’s also an optical viewfinder that offers extra familiarity for compact camera users switching to digital.
Cybershot W300 digicam - HD ready and Realism
An HD Output lets you enjoy your memories in super-size on any HD Ready display. HD ‘slide shows’ can be enjoyed with a choice of musical accompaniments and visual effects. Connecting the Sony Cybershot W300 to any PhotoTV HD compatible BRAVIA TV (via optional output adaptor cable) delivers even more incredible picture quality with extraordinary realism. There’s a range of image management functions to keep track of your memories. A choice of in-camera retouching functions makes it easy to fine-tune images with no need for a PC.
Sony DSC-W300 details
• 13.6 effective megapixels for superb picture quality
• Scratch-resistant titanium coating
• BIONZ powers Smile Shutter, improved Face Detection and D-Range Optimiser
• Intelligent Scene Recognition
• Carl Zeiss Vario-Tessar lens with 3x optical zoom
• Extremely High Sensitivity ISO 6400
• Super SteadyShot image stabilisation for clearer low-light shots
• 2.7-inch (230k dot) Clear Photo LCD
• HD Output compatible with PhotoTV HD BRAVIA television
Sony Cyber-shot DSC-W300 - Scene and Guide
The Sony Cybershot W300 is brilliantly simple to use, even if you’re new to digital photography. Intelligent Scene Recognition takes the guesswork out of selecting the right camera settings in a range of common shooting situations. First-time users will welcome the on-screen function guide and Easy Shooting mode that keeps things simple without compromising picture quality.
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