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Ricoh R50
Dennis Hissink : February 19th 2008 - 13:00 CET
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 Ricoh R50 : Ricoh got rid of the name Caplio and unveiled the first camera without the Caplio sticker. Ricoh announced the release of a compact camera - the Ricoh R50 - that features a 10 megapixel CCD, a 5x optical zoom (36 mm - 180 mm in 35 mm camera format) and pays particular attention to portability. The new Ricoh R50 is a digital camera with a compact body that measures 97.3 (W)×56.3 (H)×23.4 (D) mm and makes it easy to carry. This user-friendly camera features scene functions that can be used in a wide variety of shooting conditions, enabling anyone to easily take beautiful images. It is equipped with 15 differing scene functions such as a sports function which captures the split-second movement of a fast-moving subject.
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 Ricoh R50 camera - Price tag
A 10 Megapixel CCD enables the production of beautiful pictures even when printed large or trimmed. This highly portable camera with a compact body measuring 97.3 (W)×56.3 (H)×23.4 (D) mm camera also houses a 5x optical zoom lens. One push of the shutter button allows the user to take successive pictures. Convenient for those wishing to check the form of their golf or tennis swing. Possible to record images other than still photography. The Ricoh R50 is available in March 2008, colour silver and a price tag of £149.99 inc vat.
Ricoh R50 scene settings
• The sports function captures the split-second movement of a fast-moving subject
• The cosmetic function can be used to enhance the skin tones of the subject
• The still image with audio allows voice memo to be attached to still image
• Portrait function enhances 3D feel of subject by blurring background
• The lamp function enables photograph in low-light conditions
• Best shot allows 4 successive still images to be captured as the exposure changes
• Monochrome and sepia give photographs a nostalgic feel, and other functions
• Night view portrait enables user to enhance subject while retaining background night scenery
About Ricoh
A pioneer in digital office equipment, Ricoh provides state-of-the-art multifunctional printing devices tailored to corporate office customer needs, and offers a broad range of digital, networked products, including copiers, printers, fax machines, DVD/CD media, and digital cameras. With 347 consolidated subsidiaries worldwide, Ricoh employs 75,100 people with consolidated sales of 1.81 trillion YEN.
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