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Kodak adaptive picture exchange wins DIMA award
Nic Rossmüller : February 4th 2008 - 21:20 CET
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 Kodak adaptive picture exchange wins DIMA award : Kodak was honored by the Digital Imaging Marketing Association’s (DIMA), which awarded the DIMA Innovative Digital Product award to the new Kodak Adaptive Picture Exchange (APEX). The APEX system, a behind-the-counter, thermal, dry lab solution, marries multiple innovations with Kodak’s market-proven applications - a combination that provides retailers with unprecedented adaptability, ease-of-use, flexibility and scalability to more quickly and easily produce profitable, high quality photo products. DIMA announced the award, which judges new products on innovation, competitive differentiation and retailer benefit, at the Photo Marketing Association Show (PMA).
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DIMA award - Kodak APEX
“This award recognizes the very purpose of APEX - providing our retail customers with a truly new system to help maximize their behind-the-counter revenue opportunities,” said Nicki Zongrone, general manager of Kodak’s Retail Systems Solutions Group and vice president, Eastman Kodak Company. “Innovation, adaptability and efficiency help ensure that retailers immediately see a benefit while also creating a long term strategy for growth and profitability. We’re honored to have this solution receive the DIMA Innovative Digital Product award.”
Kodak APEX wins DIMA award - Photo printer
New components within APEX include the Kodak 7000 Photo Printer, Kodak XTRALIFE II Paper, Kodak DL2100 Duplex Printer, new Kodak Adaptive Picture Exchange Workstation/APEX workstation with advanced high-speed processing and Kodak’sAPEX software, and a highly ergonomic, easy to use overall design. The adaptive system allows retailers to scale from low to high volume environments as business needs expand. Because the components of Kodak’s APEX system are so modular, retailers can choose from dozens of configuration options to best meet their needs.
Kodak photo printing solution - DIMA award
With this system, retailers can offer a wide selection of exciting, profitable products while also substantially reducing costs. Only Kodak offers this innovative combination of technologies found in the Kodak 7000 Photo Printer with new Kodak XTRALIFE II Paper that makes the system 1-2-3 easy.
Kodak photo printing system - DIMA innovative digital product award
This can simplify and streamline retailer operations, while offering consumers more choice. Through this greater ease of operation and flexibility, the new system can reduce setup and training time and increases employee productivity. Additional efficiencies and retailer profit opportunity come from the combination of new simple user interface design, substantially reduced number of media types, and the connectable and modular small footprint core design and low capital cost. Also, these new products and services combine with and complement any Kodak’s existing retail solutions to help retailers maximize revenue opportunities with both current and future offerings.
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