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Raw image processing available for retail
Ralf Jurrien : January 23th 2008 - 17:54 CET
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 Raw image processing available for retail : We are pleased to announce an agreement that establishes technical cooperation between Noritsu Koki and Adobe Systems. This agreement enables photo retailers with Noritsu input terminals (CT terminals) and Noritsu minilab systems to accept and process raw image data. This is the first time that raw image data will be supported at the retail level, opening the door for retailers who want to easily provide high quality photographic prints from raw image files. The list of camera models supported by DNG conversion is extensive, and this list will continue to grow. Constant additions of new models ensure that digital camera models released in the future will also be supported.
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Raw image processing
Raw image data provides more flexibility, higher quality, and more creativity than other image formats such as JPEG and TIFF, and this is why the use of raw image data has grown rapidly along with the increase in popularity of digital SLR cameras. However, raw formats differ between different camera manufacturers, as most manufacturers have chosen their own proprietary raw format. This means that when a photographer prints image data at home or at retail, they must first use proprietary software to convert the raw image data into another format such as JPEG.
Noritsu & Adobe
Noritsu Koki and Adobe Systems have entered an agreement in which Noritsu Koki is supplied with technology to convert raw image data into the Digital Negative (Hereinafter DNG ) format, which is a standard raw format developed by Adobe Systems.
Noritsu AccuSmart image processing technology
This DNG conversion technology will be incorporated in Noritsu minilab systems. This enables Noritsu equipment to read and process raw image data from each camera manufacturer without requiring an additional conversion step beforehand. Furthermore, the converted image data is then enhanced with Noritsu's AccuSmart image processing technology, providing high quality photographs and media writing. This means that customers can easily receive a high quality print service, eliminating the need to conduct raw image data processing (conversion) beforehand.
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