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Canon DC301
Nic Rossmüller : January 9th 2008 - 00:00 CET
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CanonCanon DC301 : Canon announces the launch of a new direct-to-DVD camcorder featuring its Advanced Zoom system. The Canon DC301 combines the ultra-convenience of straight-to-DVD recording with the most powerful zoom - up to 45x - of any Canon camcorder yet. Providing crisp, clear image quality - from wide to telephoto - Advanced Zoom opens up new possibilities for moviemakers shooting sports, wildlife and other distant subjects straight to disc. Since the majority of TVs on sale today are native widescreen, the Canon DC301 is equipped for True Wide 16:9 recording. Compatibility with DVD Dual Layer (DVD-R DL) media and Canon’s high capacity battery pack extends recording time, allowing every moviemaker to capture that extra shot.
Canon DC301 camcorder - Home DVD
“Combining the ease of direct-to-DVD recording with the benefits of innovative Advanced Zoom technology, our new DC300 series raises the standard for DVD-based camcorders,” said Mogens Jensen, Head of Canon Consumer Imaging Europe. “Our commitment to offering the highest quality imaging to every consumer will encourage more and more people to discover the joy of home moviemaking.” New to Canon camcorders in 2008, the LCD screen also doubles as a handy video light. When turned to face forwards, it provides enough illumination to allow recording of close-up subjects to continue in poor lighting conditions.

Canon DC301

Canon DC301 video camera - Electronic viewfinder
Canon’s Advanced Zoom system equips the Canon DC301 with more telephoto reach than was previously available at this level. Advanced Zoom combines the quality of genuine Canon optics with the processing capabilities of the DIGIC DV II image processor, allowing distant events - such as a bird in flight or a concert performance – to be captured with crystal clarity. The new Canon DC301 camcorder in the new range offers True Wide High Resolution 16:9 recording - perfect for playback on widescreen TVs. Canon’s True Wide system also incorporates a widescreen 2.7” LCD - perfect for previewing movies in the correct dimensions - and a widescreen EVF (Electronic Viewfinder): allowing users to save on battery power when framing their shots during recording.

Canon DVD camcorder DC301 features
• Canon’s new Advanced Zoom system offers up to 36x magnification
• Still image capture to SD or SDHC (High Capacity) memory card
• True Wide High Resolution 16:9 recording and Quick Start
• DIGIC DV II processor provides clear, vivid images with true-to-life colours
• LCD Video Light for close-up filming in low-light environments
• Extended recording: compatible with DVD-R Dual Layer discs and optional high capacity battery pack
• Easy-to-use: Easy mode and playback in standard DVD players
• A Joystick makes controlling the camcorder’s features easy

Canon DC-301 - SDHC and SD memory
Canon’s DIGIC DV II image processor was originally designed to handle the increased data rate of High Definition footage. The extra processing capacity of this ultra-fast processor is inherited by the DC300 range: with advanced noise reduction technology built in, DIGIC DV II captures images that are sharper and colours that are truer-to-life. DIGIC DV II also drives the DC300 series’ stills functionality. Since the colour requirements of digital photographs are different to video, it handles the signals separately, optimizing output for each. Digital photographs are recorded to SD or SDHC memory cards.

Canon DC301 camera - Switch and Browse
Straightaway, it’s easy to get going: a convenient switch located on the side of the camcorder engages Easy mode, allowing even novice users to start shooting instantly. The camcorder automatically finds the first blank space on the DVD, cutting out the need for fast forwarding or rewinding. Selecting and operating shooting features and functions is equally easy, using the intuitive Joystick controller. To find a particular scene for playback, simply browse through thumbnails on the 2.7” widescreen LCD screen. Finalized DVDs can be played back using a standard home DVD player - perfect to put in an envelope and send to family and friends as keepsakes.

DC301 camcorder - Quick start button
During pauses in shooting, the Quick Start feature conserves battery power - one push of the dedicated Quick Start button tells the camcorder to rest in Standby mode. One more push and the camcorder is ready to record in around a second, ensuring that precious one-off moments - a child’s first steps or a match-winning goal - aren’t missed.

Canon DC301 videocam - Compatibility
Every camcorder in the new range is compatible with standard DVD-R media, which are cheap and easy to get hold of. In addition, compatibility with DVD-R DL (Dual Layer) allows up to 108 minutes of video to be recorded on a single disc - cutting down on the amount of spares that have to be carried on a long shooting day. With lower power consumption than its predecessor range, the DC300 series is also compatible with the optional high capacity battery pack (BP-2L24H) - ensuring that the camcorder continues for longer on a single charge. With longer zoom reaches than ever before - thanks to the new Advanced Zoom system - the Canon DC301 camcorder incorporates an Electronic Image Stabilizer that helps ensure footage remains smooth. While camera shake can often ruin home movies, Canon’s EIS system is even effective at the upper ends of the zoom - when shake becomes most noticeable.

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