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Ralf Jurrien : October 9th 2007 - 16:03 CET

GE digital cameras at Micro Center


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GEGE digital cameras at Micro Center : General Imaging, the worldwide exclusive licensee for GE digital cameras, has added Micro Center to the list of retailers carrying its products. Micro Center, which began stocking the GE cameras in late August, reports that GE digital cameras have been very successful. “Micro Center stores do a lot of volume and are an important outlet for us,” said Hiroshi “Hugh” Komiya, chairman and CEO of General Imaging. “We’re excited about adding this retailer to our team.” Kevin Jones, vice president of merchandising for Micro Center, said, “The new GE digital cameras made an immediate impact with our customers. Their feature sets and price points are excellent.”
GE digital cameras
Micro Center stores have a more upscale feel than typical big-box consumer-electronics stores, offering selection, service and sales staff expertise modeled after Nordstrom and other service-oriented retailers. “The Micro Center business model reaches a whole new demographic for us,” said Rene Buhay, General Imaging’s senior vice president of sales & marketing for the Americas.

GE digital cameras

GE digital camera Specifications
All GE cameras boast sleek and intuitive design, plus a host of popular, advanced functions as standard features, including face detection, image stabilization, red-eye removal, 1600 ISO sensitivity (or higher), and panorama stitching - all of which are embedded in the camera. Panorama stitching is proving to be an especially popular feature, allowing the user to join three images together seamlessly to take in landscapes and other wide vistas. GE cameras also offer movie mode, continuous-shot mode, and a variety of special scene modes - all at prices far less than many of their competitors.

General Electric digital cameras
Even at the entry level, the GE A730 digital camera (MSRP just $99.99) includes features one would expect from a much more expensive camera, including 7 megapixels of resolution, a 3x zoom, and a 2.5-inch LCD screen. The A830 digital camera ($129.99) is the next step up, offering 8 megapixels and the same specs for zoom and screen size. The G1 ($149.99) offers 7 megapixels, a 3x zoom and a 2.5-inch screen as well, but its drawing card is its ease of handling and pocket-friendly dimensions (3⅝ inches wide x 2½ inches high). The four models in the mid-priced E series offer even more, including even higher resolution, larger zooms, a wide-angle lens, and higher ISO. At the high end of the GE line, the X1 (price TBD) will offer a 12x zoom - great for close-ups when the shooter is far from the action.





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