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Kodak brings low cost printing to Wal-Mart
Ralf Jurrien : September 13th 2007 - 20:41 CET
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KodakKodak brings low cost printing to Wal-Mart : Eastman Kodak Company announced that it has extended the consumer reach of its breakthrough home inkjet printer line while reinforcing the product’s unique value proposition by making it available at Wal-Mart, America’s leading retailer. The Kodak EasyShare 5100 All-in-One (AiO) Printer (US MSRP $129.99), is now available for purchase at 2,600 Wal-Mart stores nationwide. With replacement ink cartridges priced at just $14.99 MSRP for color and $9.99 MSRP for black, the Kodak EasyShare AiO Printer delivers crisp documents and brilliant photos, offers print, scan and copy features, and saves consumers up to 50 percent on everything printed in the home.
Kodak brings low cost printing to Wal-MartKodak Express stores at Wal-Mart
“This new offering is an extension of Kodak’s longstanding commitment to making technology easy, affordable and widely accessible to consumers,” said Phil Faraci, President of Kodak’s Consumer Digital Group. “Momentum is clearly building as our unique AiO is now widely available at Wal-Mart Superstores, along with Best Buy and Office Depot in the US, Dixon’s, Media Markt, PC World and Currys in Europe and JB HiFi and select Kodak Express stores in Australia.” Kodak’s revolutionary inkjet business model continues to be embraced by consumers. In fact, a recent study conducted by Ipsos, a leading global survey-based market research company, stated that consumers rank cheaper ink cartridges and higher-quality photos as the #1 and #2 most desired features and functionalities of an inkjet printer.

Kodak low-cost ink cartridges
“Almost 70 percent of home printer users cite lower-cost ink as a top priority,” said Faraci. “Kodak designed our entire system with this in mind, and we remain focused on addressing this significant need.” To help reinforce its commitment to making ink affordable, Kodak is offering Wal-Mart shoppers a limited-time offer: three additional high-yield, 5-ink color cartridges (a $45 value) at no additional cost when they purchase the Kodak EasyShare 5100 AiO Printer (US MSRP $129.99), while supplies last. Kodak’s low-cost ink cartridges offer low cost-per-page, as recently confirmed by independent testing lab, QualityLogic, and Kodak’s cost-of-printing analysis.

Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak Solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak’s technology to uniquely tell their story through moving or still images.

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