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SanDisk takes action against Alzheimer’s Disease
Mark Peters : September 12th 2007 - 16:14 CET
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SanDiskSanDisk action against Alzheimer’s Disease : SanDisk joined the fight against Alzheimer’s disease, a devastating and fatal illness now afflicting more than 5 million Americans, by introducing special editions of two products: a 2GB SanDisk Ultra II SD card and a 2GB SanDisk Cruzer Micro USB flash drive. SanDisk will contribute $1 to the Alzheimer’s Association, the leading volunteer organization for Alzheimer’s research and family support, for each specially-branded product purchased through August 2008, up to a maximum of $1 million. Alzheimer’s also puts huge emotional and financial burdens on family members of those suffering from the disease, because around-the-clock care is almost always required in later stages.
SanDisk takes action against Alzheimer’s DiseaseAlzheimer’s Disease support
The two new SanDisk memory products, which carry the same manufacturer’s suggested retail price as SanDisk’s regular 2GB SanDisk Ultra II SD card and 2GB Cruzer Micro drive, stand apart from the SanDisk line because they are purple - the signature color of the Alzheimer’s Association. “SanDisk as a company is dedicated to preserving digital memories, so it’s appropriate for us to do what we can to help stop a disease that attacks human memory,” said Greg Rhine, senior vice president and general manager of the Consumer Products Division at SanDisk. “Alzheimer’s is a terrible disease - it is the seventh leading cause of death in the United States and, according to surveys, nearly half of all Americans know someone who has Alzheimer’s. We are pleased to support the important work of The Alzheimer’s Association.”

Alzheimer’s Disease kills brain cells
Alzheimer’s is a progressive disease that kills brain cells, ultimately destroying both mental and physical functions. It is not a normal part of the aging process and there is no known cause or cure. Although most prevalent after age 65, the disease can strike people as young as age 30. “Our new alliance with SanDisk, a well-known name in the field of consumer electronics, will help increase awareness of Alzheimer’s,” said Angela Geiger, vice president at the Alzheimer’s Association. “In addition, SanDisk will be raising much-needed funds for our education, care and support, and research programs.”

Alzheimer’s Association
There is currently no cure or widely effective treatment for Alzheimer’s disease, but there is hope. The Alzheimer’s Association has raised more than $200 million for research since 1982, and scientists are now exploring possible treatments that would slow or stop the disease. The Alzheimer's Association is the leading voluntary health organization in Alzheimer’s care, support and research. The association’s mission is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. For more information about the Association’s mission.

SanDisk Ultra II flash memory cards
Susan Park, senior product marketing manger for SanDisk Ultra II cards and leader of the Alzheimer’s initiative at SanDisk, said: “By choosing SanDisk’s Take Action Against Alzheimer’s cards and flash drives, consumers get the same quality at the same price as our regular cards and drives, while making a contribution to the Alzheimer’s Association. Our goal in launching this program is not only to raise funds, but to help increase awareness of Alzheimer’s. We’re very appreciative of our retail partners who are showing their support by displaying these products on their store shelves.”

SanDisk Memory products - Price and availability
SanDisk’s two Take Action Against Alzheimer’s products are available now at select Best Buy stores in the United States. Other U.S. retailers are expected to begin carrying the products in October. The 2GB SanDisk Ultra II SD card has a manufacturer’s suggested retail price of $44.99, and the 2GB Cruzer Micro USB flash drive has an MSRP of $39.99.

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