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Nikon Europe BV appoints new president
Mark Peters : September 12th 2007 - 16:11 CETupdated
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 Nikon Europe BV appoints new president : Nikon Europe BV has announced the appointment of Mr. Toshiyuki Masai as President of the company's European operations. Mr. Masai's role will see him continue the work of his predecessor, Mr. Hayato Kamijo, in strengthening Nikon's position at the forefront of the digital camera market. Having worked at Nikon since 1980, Mr. Toshiyuki Masai brings a wealth of experience across several divisions within the company to his position of President. Mr. Toshiyuki Masai will be responsible for maintaining Nikon’s industry leadership in saturated Western markets, while strengthening its position in developing territories and leading the entry into emerging markets.
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 Nikon Europe BV - The Netherlands
Prior to his appointment, Mr. Masai held a diverse number of roles at Nikon, including his post at Nikon Inc as President and CEO; a tenure managing international sales departments; leading worldwide corporate communications; the post of General Manager of Nikon Europe BV; and Managing Director of Nikon UK Ltd. During his post leading the UK operations, from 1999 to 2001, Mr. Masai was instrumental in guiding the business through a rapidly changing marketplace as photography enthusiasts began to transition towards digital photography and away from traditional film.
Corporate Communications division
Following his role in the United Kingdom, Mr. Masai moved to Tokyo to lead the Corporate Communications division, where he was responsible for all internal and external communication initiatives across the globe, as well as managing financial and investor relations activities.
Mr. Toshiyuki Masai
"I am delighted to be taking up this position as President and am looking forward to the challenges involved in maintaining Nikon's leadership in the European imaging industry", said Mr. Masai of his appointment. "In particular I aim to further strengthen our SLR business, take a strong position for our recently redefined COOLPIX brand, and drive the company’s activities into the opportunities of image sharing."
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