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Canon PowerShot SD950 IS
Ilse Jurriën : August 24th 2007 - 17:22 CET
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CanonCanon PowerShot SD950 IS Digital Elph : Canon USA introduced the new compact top-of-the line 12.1-megapixel PowerShot SD950 IS Digital Elph. The Canon SD950 Elph still has the alluring charm and color that keeps the Digital Elph cameras ahead of the aesthetic curve, but now the SD950 Digital Elph is also loaded with advanced features and functions, making it a perfect digital camera for the trend-setting techie. For the consumer attending a sunny backyard soiree or an electrifying night in the town, the new Canon SD950 IS camera continues to hold court as the perfect combination of beauty and brains. Canon's PowerShot Digital Elph cameras verify the adage that you can never be too (feature) rich or too stylishly thin.
Canon PowerShot SD950 ISCanon PowerShot SD950 IS camera
The Canon PowerShot SD950 IS Digital Elph digital camera builds on Canon's original, iconic box and circle design while maintaining its own identity. The Canon SD950 IS Digital Elph camera is sophisticated, sensual and strikingly elegant. It is a lightweight and compact digital camera, allowing the camera to fit unobtrusively into a small purse or shirt-pocket, and be whipped out easily to capture a memorable moment.


Canon PowerShot SD950 IS Digital Elph
"Don't be fooled by their stunning good looks," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "The PowerShot SD950 IS Digital Elph digital camera is filled with top-performing features that deliver extraordinary results."

Canon SD950 IS Digital Elph - Point-and-Shoot digital camera
The Canon PowerShot SD950 IS Digital Elph Camera is designed for the sophisticated point-and-shoot user looking for top-level functionality in a compact, elegant package. This camera continues the Elph tradition with its full-body titanium good looks, featuring sinuous curves and advanced design, while standing on its own with optimal performance. The Canon PowerShot SD950 IS Digital Elph camera is equipped with upgraded features such as 12.1-megapixel resolution, 3.7x optical zoom with optical image stabilizer (OIS) for steady shooting and a next-generation version of Canon's Genuine Face Detection technology. This pure titanium powerhouse has a DIGIC III image processor, red-eye correction, an optical viewfinder and a 2.5-inch PureColor LCD screen with scratch-resistant and anti-reflection coating for easy viewing at any angle. All of this packs a powerful punch, but takes it easy on the pocketbook at an estimated selling price of $449.99.

Canon PowerShot SD950 IS - Memory card compatiblity
The Canon PowerShot SD950 IS Digital Elph camera is scheduled to be available in stores in September. The new camera kit provides everything a photographer needs to start enjoying the wonderful SD950 Digital Elph as soon as the camera is purchased, including a rechargeable battery pack, battery charger, 32MB MMC memory card, and software as well as USB interface cable, AV interface cables and wrist strap.

Canon PowerShot SD950 IS Elph - DIGIC III processor
The "brain" of the new PowerShot SD950 IS camera is the DIGIC III processor, the gold standard on all new Canon digital cameras. The DIGIC III image processor accounts for the camera's higher performance levels, including faster start-up, faster autofocus and quicker shutter response times that leave long-lag competitors in the dust. The DIGIC III chip design improves the image quality of the Canon SD950 IS and offers more efficient power consumption, resulting in extended battery life under typical shooting conditions.

Canon SD950 IS Digital Elph - Advanced Face Detection
With Canon's new Genuine Face Detection technology, the SD950 IS Digital Elph camera can detect up to nine forward-looking human faces in a scene. The Face Detection algorithm automatically prioritizes and selects faces and not simply the closest object (based on Canon's Intelligent Scene Analysis / iSAPS technology). It will then optimize the focus, exposure and flash to ensure the best possible results. Using Canon's Face Detection in combination with the Canon SD950 IS Elph camera, photographers can keep up to nine faces in focus at any one time no matter where they are within the image. Working in concert with Face Detection, the "Red-Eye Correction" feature helps to detect and correct red-eye during playback mode. Images can be corrected manually while viewing photos on the LCD screen. Canon's new Face Detection Technology makes for even easier picture-taking moments, helping users ensure in-focus smiles, and assist in the elimination of over-exposed faces.

Canon PowerShot SD950 IS - Optical image stabilization
The extended zoom range of the Canon PowerShot SD950 IS camera makes optical image stabilization (OIS) essential. Canon's lens shift OIS provides an effective antidote to camera shake, particularly at longer zoom lengths or during long exposures when even the slightest hand-held shake is magnified to picture blurring proportions. Superior to electronic image stabilization systems that simply use software to mask movement, OIS actually shifts the lens proportionately to compensate for unwanted motion, making it easier to snap great images. The OIS found in Canon PowerShot SD950 Elph digital camera is based on technology developed for Canon's renowned high-end professional EOS SLR cameras. The steady effectiveness is further enhanced when paired with the new "Auto ISO Shift" feature which, at the touch of a button, can automatically increase the ISO speed setting as required to maintain fast shutter speeds when shooting in low-light conditions without a flash.

Canon PowerShot SD950 IS - Printing made Easy
The Canon SD950 IS Digital Elph works seamlessly, as all Canon PowerShot digital cameras, with Canon's compact photo printers to deliver stunning high-quality borderless prints. Consumers simply connect their PowerShot SD950 IS digital camera to a Canon compact photo printer, press the Print/Share button, and moments later a brilliant, borderless 4" x 6" print begins to emerge; it's that simple. Canon's compact photo printers are PictBridge compatible, so they work with PictBridge enabled digital cameras to provide users with excellent image quality and ease-of-use, especially when paired with a Canon digital camera.

Canon PowerShot SD950IS Elph - Memory card compatiblity
As an added convenience, the Canon PowerShot SD950 IS Elph digital camera also accommodates MultiMedia MMC and MMC+ memory cards, as well as standard SD memory cards and the new, high-capacity SDHC memory cards. This way, consumers do not have to carry around multiple memory cards in order to be able to continue to save those special moments during extended vacations or high-photo-taking adventures. Canon PowerShot digital camera owners can travel in sleek style.

Other introduced Canon cameras and lenses:
Canon EOS 40D
Canon EOS 1Ds Mark III
Canon PowerShot G9
Canon PowerShot SX100 IS
Canon IXUS 960 IS
Canon IXUS 860 IS
Canon PowerShot A720 IS
Canon PowerShot A650 IS
Canon EF 14mm USM Lens
Canon EF-S 18-55mm IS lens
Canon EF-S 55-250mm IS lens

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