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Canon PowerShot SD870 IS
Ilse Jurriën : August 24th 2007 - 17:20 CET
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CanonCanon PowerShot SD870 IS Digital Elph : Canon USA introduced the new compact status-setting 8.0-megapixel PowerShot SD870 IS Digital Elph. The Canon SD870 Elph still has the alluring charm and color that keeps the Digital Elph cameras ahead of the aesthetic curve, but now the SD870 Digital Elph is also loaded with advanced features and functions, making it a perfect digital camera for the trend-setting techie. For the consumer attending a sunny backyard soiree or an electrifying night in the town, the new Canon SD870 IS camera continues to hold court as the perfect combination of beauty and brains. Canon's PowerShot Digital Elph cameras verify the adage that you can never be too (feature) rich or too stylishly thin.

Canon PowerShot SD870 ISCanon PowerShot SD870 IS camera
The Canon PowerShot SD870 IS Digital Elph digital camera builds on Canon's original, iconic box and circle design while maintaining its own identity. The Canon SD870 IS Digital Elph camera is sleek, sassy and serves as a fashion statement. It is a lightweight and compact digital camera, allowing the camera to fit unobtrusively into a small purse or shirt-pocket, and be whipped out easily to capture a memorable moment.

Canon PowerShot SD870 IS Digital Elph
"Don't be fooled by their stunning good looks," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "The PowerShot SD870 IS Digital Elph digital camera is filled with top-performing features that deliver extraordinary results."

Canon SD870 IS Digital Elph - Point-and-Shoot digital camera
The Canon SD870 IS Digital Elph Camera is ideal for style-conscious photo enthusiasts with impeccable taste who want their substance to keep pace with their style. The Canon PowerShot SD870 IS Digital Elph camera is built on a foundation consisting of one-part Canon technology - 8.0-megapixel resolution, 3.8x wide-angle optical zoom with optical image stabilization and a DIGIC III processor with Advanced Face Detection Technology- and one-part fashion accessory - with its smooth curves, sleek mode dial and the option of a black or silver lens ring that's sure to complement any taste or style. This sassy shooter's wide-angle zoom lens makes it a snap to capture large group shots at a favorite hang-out, the wide expanse of a sandy beach on a vacation or the throngs of people at a red-carpet event. The extra-large three-inch PureColor LCD screen with scratch-resistant and anti-reflection coating also makes it easy to view and review these great shots. All this great photo-creating fun is available for an estimated selling price of $399.99.

Canon PowerShot SD870 IS - Memory card compatiblity
The Canon PowerShot SD870 IS Digital Elph camera is scheduled to be available in stores in September. The new camera kit provides everything a photographer needs to start enjoying the wonderful SD870 Digital Elph as soon as the camera is purchased, including a rechargeable battery pack, battery charger, 32MB MMC memory card, and software as well as USB interface cable, AV interface cables and wrist strap.

Canon PowerShot SD870 IS Elph - DIGIC III processor
The "brain" of the new PowerShot SD870 IS camera is the DIGIC III processor, the gold standard on all new Canon digital cameras. The DIGIC III image processor accounts for the camera's higher performance levels, including faster start-up, faster autofocus and quicker shutter response times that leave long-lag competitors in the dust. The DIGIC III chip design improves the image quality of the Canon SD870 IS and offers more efficient power consumption, resulting in extended battery life under typical shooting conditions.

Canon SD870 IS Digital Elph - Advanced Face Detection
With Canon's new Genuine Face Detection technology, the SD870 IS Digital Elph camera can detect up to nine forward-looking human faces in a scene. The Face Detection algorithm automatically prioritizes and selects faces and not simply the closest object (based on Canon's Intelligent Scene Analysis / iSAPS technology). It will then optimize the focus, exposure and flash to ensure the best possible results. Using Canon's Face Detection in combination with the Canon SD870 IS Elph camera, photographers can keep up to nine faces in focus at any one time no matter where they are within the image. Working in concert with Face Detection, the "Red-Eye Correction" feature helps to detect and correct red-eye during playback mode. Images can be corrected manually while viewing photos on the LCD screen. Canon's new Face Detection Technology makes for even easier picture-taking moments, helping users ensure in-focus smiles, and assist in the elimination of over-exposed faces.

Canon PowerShot SD870 IS - Optical image stabilization
The extended zoom range of the Canon PowerShot SD870 IS camera makes optical image stabilization (OIS) essential. Canon's lens shift OIS provides an effective antidote to camera shake, particularly at longer zoom lengths or during long exposures when even the slightest hand-held shake is magnified to picture blurring proportions. Superior to electronic image stabilization systems that simply use software to mask movement, OIS actually shifts the lens proportionately to compensate for unwanted motion, making it easier to snap great images. The OIS found in Canon PowerShot SD870 Elph digital camera is based on technology developed for Canon's renowned high-end professional EOS SLR cameras. The steady effectiveness is further enhanced when paired with the new "Auto ISO Shift" feature which, at the touch of a button, can automatically increase the ISO speed setting as required to maintain fast shutter speeds when shooting in low-light conditions without a flash.

Canon PowerShot SD870 IS - Printing made Easy
The Canon SD870 IS Digital Elph works seamlessly, as all Canon PowerShot digital cameras, with Canon's compact photo printers to deliver stunning high-quality borderless prints. Consumers simply connect their PowerShot SD870 IS digital camera to a Canon compact photo printer, press the Print/Share button, and moments later a brilliant, borderless 4" x 6" print begins to emerge; it's that simple. Canon's compact photo printers are PictBridge compatible, so they work with PictBridge enabled digital cameras to provide users with excellent image quality and ease-of-use, especially when paired with a Canon digital camera.

Canon PowerShot SD870IS Elph - Memory card compatiblity
As an added convenience, the Canon PowerShot SD870 IS Elph digital camera also accommodates MultiMedia MMC and MMC+ memory cards, as well as standard SD memory cards and the new, high-capacity SDHC memory cards. This way, consumers do not have to carry around multiple memory cards in order to be able to continue to save those special moments during extended vacations or high-photo-taking adventures. Canon PowerShot digital camera owners can travel in sleek style.

Other introduced Canon cameras and lenses:
Canon EOS 40D
Canon EOS 1Ds Mark III
Canon PowerShot G9
Canon PowerShot SX100 IS
Canon IXUS 960 IS
Canon IXUS 860 IS
Canon PowerShot A720 IS
Canon PowerShot A650 IS
Canon EF 14mm USM Lens
Canon EF-S 18-55mm IS lens
Canon EF-S 55-250mm IS lens

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