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Sony Cybershot DSC-T70
Dennis Hissink : August 22th 2007 - 03:00 CET
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SonySony Cybershot DSC-T70 : The stylish, slimline Cyber-shot T Series from Sony gains a feature-packed new model that makes it easier than ever to grab great pictures. The Sony Cybershot T70 complements exquisite HD imaging quality with exciting innovations like the new ‘Smile Shutter’ mode for happy faces when you’re shooting family and friends as well as a clear, wide extra large touchscreen. The svelte Sony T70 makes a serious fashion statement with a choice of silver, black, white, and pink finishes. The Sony Cybershot T70 digital compact camera features the new Sony Cyber-shot “Smile Shutter” function, which enables the camera to automatically react to a smile - a first for digital photography.
Sony Cybershot DSC-T70Sony Cybershot T70 - Portraits
This auto shutter system is capable of identifying when someone smiles and will immediately take a shot without you needing to press the shutter - bringing more fun to informal portraits, family shots and other ‘people pictures’. If there are several people in the frame, the shutter only fires when the main subject - selected using the touchscreen - smiles. A sequence of up to six smiling shots can be taken without needing to manually press the shutter. So you can always have pictures of children or adults looking happy in every shot!

Sony Cybershot DSC-T70 camera - Face Detection and Performance
The compact, easy-to-use Face Detection capability helps photographers of all abilities capture great-looking ‘people pictures’ without the risk of spoiled shots. Face Detection automatically adjusts exposure, flash and other settings. Enhanced autofocus performance and advanced eye detection ensure beautifully sharp portraits with natural skin tones - even at high zoom settings, in low light or with moving subjects.

Sony T70 compact camera - Touchscreen and Playback
The new Sony T70 camera stands apart from the crowd thanks to its big, touch-sensitive LCD screen for viewing images and having full control over the camera functions. The Cyber-shot T200 comes equipped with a 3-inch LCD screen. Clear Photo LCD Plus technology ensures superb clarity and colour reproduction, and an anti-reflective AR coating maximizes contrast and visibility even when shooting outdoors in bright conditions. The screen’s wide 16:9 aspect ratio offers ideal proportions for viewing images on any connected HD Ready television. Tapping any point on the screen immediately locks focus on that part of the image, while touching a face on screen turns on Face Detection. During playback, a brief touch anywhere on screen zooms in on that part of the image for quick checking.

Sony Cybershot DSC-T70

Sony DSC-T70 digital camera - Stabilization
Sony’s Double Anti-blur solution teams Super SteadyShot optical image stabilisation with a maximum sensitivity of ISO 3200. This reduces the chances of spoiled pictures while shooting handheld indoors or at dusk without flash. Sony Clear RAW NR processing reduces colour noise and luminance noise for more natural pictures at high sensitivity settings.

Sony Cybershot DSC T70 digicam - Full HD quality
It’s easy to enjoy the finest quality High Definition images captured with the Sony Cybershot DSC-T70 on a BRAVIA or HD Ready display (HD output adapter cable required) so you can share your big, beautiful images with friends and family. Music can accompany the slideshows for an extra dimension of enjoyment to your photos. Just pick from four visual effects (Simple, Nostalgic, Active and Stylish) and four preset musical accompaniments - then watch the show onscreen with HDTV image quality. Slideshows can be personalised further with MP3 background music tracks imported from a PC. Photo TV HD optimises the images for subtler, more natural colour and textures on the latest generation of Full HD BRAVIA. This offers a significant improvement over viewing still images on conventional TV sets that are optimised for moving video.

Sony Cyber-shot T70 - Lens and Digital effects
The Sony T70 camera complements high-quality Carl Zeiss Vario-Tessar optics (3x optical zoom) and 8.1 effective Megapixel resolution with the powerful Sony-developed BIONZ engine. This responsive imaging processor controls autofocus, exposure and other picture settings for beautiful results under a wide range of shooting conditions - even tricky back-lit portraits. Options for adding extra polish to your images have also been increased. Enhanced in-camera touch-up functions now include ‘Radial Blur’ for dynamic freeze-frame effects, while ‘Retro’ authentically recreates the feel of an old-fashioned camera. The popular Paint function has also been enhanced with an increased palette of 30 stamps for customizing images on screen. A new Resize function optimizes picture files for HD TV display, emailing or web upload.

Sony Cybershot T70

Sony Cybershot camera accessories
An alternative way to enjoy the High Definition experience is to place the Sony Cybershot DSC-T70 on the optional Cyber-shot CSS-HD1 station and view slideshows on your HD TV. It also charges your camera and comes supplied with all the necessary connectors and a remote control for ease of use. Another affordable option for the HD experience is the VMC-MHC1 cable that plugs directly to your Cyber-shot and allows for full HD image playback through your television.

Sony Cybershot DSC-T70 - Availability
Other optional accessories include a range of high quality genuine leather cases in a variety of colours to match your camera and personal style. Newly introduced are a spare InfoLithium rechargeable battery (NP-FD1) to match the compact size of your camera and especially designed Marine Pack for use down to 40m under water (MPK-THE). A range of high quality compact dye-sublimation photo printers is also available for printing and sharing the best of your photography. The Sony CyberShot DSC-T70 compact digital camera will be available throughout Europe from the beginning of September 2007.

Sony T70 key features
• 8.1 effective Megapixels
• Smile Shutter
• 3.0-inch wide LCD touchscreen
• Face detection
• Photo TV HD output
• 3x Optical Zoom

Sony CyberShot Technical Specifications
Sony Cybershot Cameras
Sony CyberShot DSC-H3
Sony CyberShot DSC-T200
Sony CyberShot DSC-T70

About Sony
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world’s leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.83 billion (yen 8,296 billion) for the fiscal year ended March 31, 2007, based on an average market exchange rate for the same period of yen 148.6 to the EUR. It employs approximately 163,000 people worldwide. In Europe, the Sony Group recorded consolidated annual sales of EUR 13.71 billion (yen 2,038 billion) for the fiscal year ended March 31, 2007. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.12 billion for the same period.

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