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IFA audio entertainment
Ralf Jurrien : August 15th 2007 - 18:09 CET
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IFAIFA audio entertainment : The best images deserve the best sound too - which is why the IFA 2007 is also focusing in particular on the traditional section of “IFA Audio Entertainment”. In addition to numerous sound installations on the Exhibition Grounds and in Berlin, the subject of Audio will also be supplemented by panel discussions on all aspects and sound and how it is heard. Sound installations are being planned in Berlin to acquaint visitors more closely with the subject of listening during the IFA 2007. Placed at central locations, these “Soundscapes” will be producing some unusual noises and sounds such as horses’ hooves, rushing water and announcements in the underground, to attract attention and arouse interest.
IFA audio entertainment - The Sound Makers
Berlin has acquired an international reputation for its music scene. Some of the main players will be on hand at the IFA to discuss the latest developments in this field. Tim Renner (Motor FM), Simone Hofmann (Fête de la Musique), Patrik Majer (producer of “Wir sind Helden“), Volker Heller (Director of the Cultural Department of the Berlin Senate) and Stephan Peus (General Manager Mikrofon Neumann) have been invited to speak. Acting as guide for this programme will be the RadioEins presenter Stefan Rupp.

IFA audio entertainment

IFA audio entertainment - What is the sound of Berlin?
It is obvious that each city has its own distinctive sound. That is why the participants in the event “What is the sound of Berlin” will be investigating this question.

IFA audio entertainment - Audio technical discussions
In association with the magazine “Audio” a number of experts will be discussing various facets of hi-fi and listening. The editor in chief of “Audio”, Joachim Pfeiffer, has agreed to chair the meetings. The individual technical discussions will deal with the questions “Hi fi - is it worth it?”, “Are we listening correctly?”, “ MP3 & Co.” and “Hi-fi and listening in East and West Germany“. In addition to the investment in up-market audio systems, the emphasis will also be on the ubiquitous audio format MP3 and the differences between listening in East and West Germany.

IFA audio entertainment - 100.6 Motor FM
The “Audio Profile” will endeavour to find out what Berlin sounds like. This Audio Profile can be downloaded from the IFA web site and then filled in. Celebrities and Berliners will be explaining what they like to hear most, and when. The findings will be compiled and extracts will be published on the website during the IFA. As part of these Audio Profiles the IFA will be cooperating with the radio station 100.6 Motor FM, which will also be carrying out numerous accompanying activities with its listeners. The station will be presenting portraits of people whose voices are part of everyday life in Berlin, as well as conducting interviews with the people in Berlin’s clubs whose job is to create the right sound, and reporting on Berlin companies that specialise in high quality sound around the world. 100.6 Motor FM will be starting on 20 August with a daily programme on the subject of Audio at the IFA.

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