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Ralf Jurrien : August 1st 2007 - 11:06 CET

GE E1040 digital camera offered by HSN

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GEGE E1040 digital camera offered by HSN : General Imaging, the worldwide exclusive licensee for GE cameras, announced that HSN will offer the E1040 in black, silver, and an eye-catching, HSN-exclusive hot metallic pink. Besides the 10-megapixel resolution, the GE E1040 boasts 4x zoom and a 3-inch LCD screen. As with all GE cameras, it also offers such advanced features as face detection, red-eye removal, panoramic stitching, and image stabilization. The GE E1040 also provides ISO 3200 sensitivity. These features are all embedded in the camera, meaning no additional software is needed. All GE cameras offer movie mode, continuous-shot mode, and a variety of special scene modes - all at prices far less than many of their competitors.
GE E1040 digital camera offered by HSNGeneral Electric E1040 camera
In an HSN exclusive, the GE E1040 will come with a free special bundle: an ArcSoft software package (including Scrapbook Creator, CD/DVD LabelMaker, DVD Slideshow, Greeting Card, and PhotoImpression), plus an additional HSN Birthday Surprise. The July 22 engagement will represent the GE camera line's second appearance on HSN. The May 1 appearance on HSN, featuring the ultra-compact G1, marked the first time GE digital cameras were made available to the public. GE cameras began reaching shelves of US retailers later that month. "We were very pleased with our first HSN experience," said Hiroshi "Hugh" Komiya, Chairman & CEO of General Imaging. "Just as it was for the G1, we believe HSN provides an extremely effective channel for us to launch the GE E1040 before it's available at major retailers."

HSN - GE E1040 digital camera
"It will be great for HSN viewers to get a second look at GE cameras," said Sandy Conrad, Senior Vice President, Merchandising with HSN. "Our shoppers recognize the GE brand for its long-standing reputation for quality and value. The GE E1040 delivers on that brand promise and offers our shoppers a lot of bang for the buck." "Consumers still have time to upgrade their digital camera for family vacations, weekend trips to the beach, back-yard cookouts, ballgames and summer sunsets," said Rene Buhay, Vice President of Sales North America for General Imaging. "The GE E1040 will be perfect for all those things. And we think a lot of shoppers will go for the hot pink finish." '

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