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CEA marketing tools
Ralf Jurrien : August 1st 2007 - 09:36 CET
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 CEA marketing tools : CEA launched a full suite of marketing tools to help TechHome and PARA members grow their businesses. CEA is working with Eclipse Marketing, a full-service marketing and public relations firm, to provide electronic integrators with the most commonly used marketing tools that promote the digital lifestyle. Some of these tools include literature, websites, vehicle wraps and e-newsletters. The added benefit is that each tool is personalized for every member. The marketing tools are specially designed so members can effectively promote their businesses to homeowners, homebuyers, builders, architects and interior designers. Members simply will select the target they wish to reach and the vehicle to get there.
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 CEA marketing tools
“We are excited about offering our members a complete line of cost-effective and professionally-designed marketing tools,” said Kerry Moyer, CEA’s executive director of PARA and TechHome. “Our members now have a simple and effective solution for acquiring ‘tried and true’ marketing tools. We are confident our members will find this solution a valuable part of growing their business.” TechHome and PARA members are entitled to special pricing on these marketing tools. Members may contact Eclipse Marketing and select the marketing item that best fits their promotional campaign. Their marketing tools are immediately personalized with their logo and contact information. Dealers may also request the replacement of any existing images with photographs of their own. All TechHome and PARA marketing tools are designed to include the association’s logo, and a description of TechHome and PARA, further endorsing the integrator’s credentials.
Sbout Consumer Electronics Association
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $148 billion US consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, digital imaging, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels.
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