Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
  News Headlines Apple Canon Fujifilm HTC Huawei LG Microsoft Nikon Olympus Panasonic Pentax Samsung Sony  
Lets Go Digital
 
     
Powered by True
Counted by OneStat.com
Sony marketing campaign
Ralf Jurrien : July 20th 2007 - 13:31 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
SonySony marketing campaign : Sony is to launch a major Pan-European marketing campaign to demonstrate the breadth and depth of the company’s HD proposition and to educate consumers about the intricacies of HD. While there is currently high awareness of HD, there is still a significant lack of understanding amongst consumers, with only 59% having heard the term ‘HD Ready’ and 13% knowing about ‘Full HD 1080’. The Sony HD marketing campaign aims to educate and inform consumers about the benefits of HD, and will comprise of TV / cinema advertising, in-store branding, a targeted online PR campaign, dedicated HD Flash microsite and a ‘Guide to HD’ DVD which will provide consumers with an insight into the full range and benefits of HD.
Sony HD marketing campaign
The ‘Experiment’ campaign, produced by Fallon London, consists of a sixty and thirty second film advertisement and three print executions, and will be supported in-store with materials developed by WAVV RAPP Collins. Directed by ‘Pleix’, ‘Experiment’ shows Sony testing its HD products to the limit with a variety of unusual and creative experiments. An Apricot Poodle, classic 1971 Ford Mustang Mach 1, custom built industrial bubble machines, neon half pipe and 5000 litres of foam all serve to create the craziest spectacle that only the very best HD equipment can capture. The ultimate aim of ‘Experiment’ is to demonstrate how only Sony can offer High Definition like no other. The advert follows the progress of the test poodle inside the Ford Mustang as it passes through a series of experiments. Handycam camcorders record the entire process, Cyber-shot digital cameras photograph key moments, BRAVIA televisions play back the live action while engineers analyse proceedings on their VAIO laptops.

Marketing campaign

Sony marketing campaign - Online
The Sony HD marketing campaign will also see Sony continuing to build its relationship with the online community, first formally established with the 2006 targeted digital PR campaign for BRAVIA ‘Paint’. Visuals from the ad plus audio and behind the scenes footage will be released to bloggers and key websites and forums to fuel conversation around HD online. Interactive marketing agency DARE have created a dedicated Sony HD Flash microsite, which reflects the look and feel of the ATL campaign and will offer visitors the opportunity to interact with the ad and HD entertainment.

Sony marketing campaign

HD1080 & Blu-ray disc
James Kennedy, MCE general manager sais “Sony is the only company in the world that is involved with HD from lens to living room. HD isn’t just a viewing experience it is about filming, editing, listening, playing - ultimately completely immersing our consumers in entertainment that is genuinely like no other.” “Full HD represents the future of film, television and gaming and yet we’re finding that consumers are still unsure when it comes to understanding the relevance of key components such as HD1080 or Blu-ray Disc. As pioneers of, and market leaders in HD technology, Sony is ideally placed to help consumers better understand the intricacies and fantastic imagery of High Definition.”

   HDTV research
   Photography competition
   Sony ad campaign
   Next  Corel photography competition
   Previous  GE Cameras distributed by Jaacx in Latin America
   News by brand:Sony
   News by category:Source of Information
   News by brand and category:Sony Source of Information


LetsGoDigital digital camera magazine
Latest Sony announcements
2016 Sony Walkman players unveiled
Sony Alpha E-mount Full-Frame lenses
4K movies produced by the Cyber-Shot RX10 III
Sony DSC-RX10 III
Sony CyberShot DSC-HX80
Sony G Master interchangeable lenses
Sony G Master Standard Zoom Lens
Sony G Master Telephoto Prime Lens
Sony G Master Telephoto Zoom Lens
Sony A6300 Mirrorless digital camera
Sony Alpha 6300 records 4K UHD video
Sony Alpha A68
Sony RX1R II
Sony RX1R II Premium Compact camera
Sony VAIO Z Canvas convertible personal computer
 
Twitter LetsGoDigital
Latest news headlines
Fujifilm Instax Share SP-2 smartphone printer
Sandisk iXpand for Apple smartphones and tablets
Hasselblad X1D medium format camera
LG X Android phones
LG Stylus 2 Plus smartphone
Samsung GPS sports band and cord-free fitness earbud
Pentax K-70 weather-resistant DSLR camera
Sony Xperia XA Ultra Android phone
Canon PowerShot SX620 HS
Canon EOS Rebel T6 entry-level DSLR camera
LG Stylo 2 smartphone with Android 6.0 Marshmallow
Leica M-D digital rangefinder camera
HTC One M9 Prime Camera Edition
Lenovo ZUK Z2 Pro Android phone
ZTE Blade L5 Plus budget phone
   
CanonCasioFujifilmNikonOlympusHTCSamsungSonyPanasonicNokia
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA