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Pentax Optio M40
Nic Rossmüller : July 12th 2007 - 09:52 CET
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PentaxPentax Optio M40 : Pentax Imaging Company has announced two new lightweight, affordable compact digital camera models - the Pentax Optio M40 and the Pentax Optio E40. With 8.0 megapixels, the Pentax Optio M40 features an ultra-slim, sophisticated metallic body offering a 3X optical zoom and a large and easily viewable LCD monitor. The user-friendly Optio M40 also features Face Recognition and digital Shake Reduction. This entry-level model accepts widely available AA batteries and is designed for simple and intuitive operation so that even beginners can enjoy photography effortlessly. With an ultra-slim body that features an exclusive and very compact rechargeable battery, the Optio M40 body is less than 7/10 inch thick.
Pentax M40 digital camera - 8 Megapixel
The exterior features high quality aluminum alloy with a sophisticated textured finish. With 8.0 megapixels, the Pentax Optio M40 delivers high-resolution photos that capture images with the finest details even at higher magnifications. The Optio M40 is equipped with a Face Recognition AF & AE function that automatically detects and focuses on faces, regardless of where the people appear in the photo frame. In addition, optimal exposure settings are automatically conducted so that the areas with faces are highlighted, even if there is backlighting.

Pentax Optio M40

Pentax Optio M40 compact camera - ISO 3200
A Digital Shake Reduction mode reduces camera shake and subject blur when photographing still images. The sensitivity is adjusted automatically to as high as ISO 3200 to match the brightness of the subjects to enable photography with faster shutter speeds and images with less blur. The Optio M40 is equipped with powerful flash photography performance options for subjects in dark locations to be captured clearly at a distance up to 50 feet. The flash also features a Soft Flash function that prevents overexposure of skin tones by controlling the amount of light emitted when photographing at close distances.

Pentax M40 camera - Settings
Despite the compact size of the Optio M40, the camera comes with a generous 2.5 inch monitor with an improved pixel number of approximately 150,000 pixels for easier playback and better operational view of camera settings and menu displays. The Optio M40 is also equipped with an Economy mode that promotes energy saving by dimming the backlight automatically after a certain period of time has passed. An Auto Picture mode lets the camera automatically determine the shooting conditions for Landscape, Portrait, Night Scene, and Normal mode and choose the optimal settings for each subject. This Pentax original function simplifies photography for users by eliminating individualized camera settings.

Pentax Optio M40 - photography modes
The Optio M40 features 16 photography modes including Natural Skin Tone, Flower, Sport, Pet, and Food that are set with the optimum exposure and white balance depending on the scene or subject. A Mode Palette icon helps make the selections simple.

Pentax M40 - Price & Availability
The Optio M40 features a 3X optical zoom lens with a focal range covering angles of view equivalent to those of a 36-108mm lens in 35mm format, which is ideal for a broad spectrum of subjects from landscapes to portraits. Combined with 4X digital zoom, The Optio M40 achieves a 12X zoom capability. Priced at US $199.95, the Pentax Optio M40 will ship in August 2007.

Pentax Optio M40 - Features
• Equipped with Movie SR (Shake Reduction) function
• Auto-Macro mode allows for close-up photography as near as 10cm
• Auto-tracking AF continuously focuses on a moving subject
• New Date Imprint function for easier images categorizing
• World time function for 75 cities (28 times zones) worldwide
• Calendar Display function allows easier image retrieval based on the capture date
• Approximately 21.9MB of built-in memory
• FotoNation's red-eye compensation function for flash shots
• Includes the ACDSee for Pentax image viewer/image management software
• Support PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

About Pentax
Pentax Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, eyepieces and mobile printers and scanners. For more than 80 years, Pentax technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, Pentax Imaging Company is a division of Pentax of America, Inc.





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