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Asia Mobile Awards
Mark Peters : July 9th 2007 - 02:05 CET
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3GSM CongressAsia Mobile Awards 2007 at the Macau convention centre : The GSM Association launched the Asia Mobile Awards 2007, a new awards programme for companies across the mobile value chain that serve users in the Asia region with compelling mobile content, products and services. Categories include Mobile Entertainment, Mobile Advertising, Social Networking, and also Mobile Broadband Device. The Asia Mobile Awards are now open for entry and will close on Friday 28th September 2007. Presentation of the Asia Mobile Awards will form the climax of a special gala dinner at the Macau Tower Entertainment & Convention Centre, on Tuesday 13th November 2007, as part of the GSMA’s Mobile Asia Congress (12-15 November 2007).
Asia Mobile AwardsAsia Mobile Awards 2007
Judged by an independent panel comprising journalists, analysts and academics from across Asia, the awards are open to players from across the industry that provide mobile products and services that are commercially available in at least one Asian market. “These awards have been created to recognise leadership and reflect the sheer pace of progress and growth across Asia’s diverse mobile communications markets,” said Rob Conway, CEO of the GSMA. “Our aim is also to showcase the hottest entertainment related content developed for the fourth screen, as well as devices that enable rich multimedia to capture the imagination of users throughout Asia.”

Categories in the Asia Mobile Awards 2007 are
Category 1 - Mobile Entertainment Awards (a) Best Mobile Game
Category 1 - Mobile Entertainment Awards (b) Best Mobile Music Service
Category 2 - Best Mobile Advertising
Category 3 - Best Mobile Social Networking Service
Category 4 - Best Mobile Broadband Handset/Device

GSM Association - Mobile Innovation Programme
In addition, the GSMA’s Innovation Awards are now part of an ongoing Mobile Innovation Programme that aims to help thousands of small and medium-sized companies developing innovative mobile products and services to reach mobile operators, and bring their innovations to market. Four mobile innovation awards will also be presented at the Mobile Asia Congress in Macau as part of a Mobile Innovation Summit. One overall winner will be selected for presentation at the gala dinner in Macau. Deadline for entries into the Mobile Innovation Awards is 14th September. The new Asia Mobile Awards complement the GSMA’s annual Global Mobile Awards at the Mobile World Congress in Barcelona (formerly the 3GSM World Congress), which will open for entry from 1 September 2007.

About the GSM Association
The GSM Association (GSMA) is the global trade association representing more than 700 GSM mobile phone operators across 218 countries and territories of the world. In addition, more than 200 manufacturers and suppliers support the Association's initiatives as key partners. The primary goals of the GSMA are to ensure mobile phones and wireless services work globally and are easily accessible, enhancing their value to individual customers and national economies, while creating new business opportunities for operators and their suppliers. The Association's members serve more than two billion customers - 82% of the world's mobile phone users.

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