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Mark Peters : July 1st 2007 - 23:00 CET

HP partners with Nikon user community


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NikoniansHP partners with Nikon user Community : Nikonians, the international community of Nikon enthusiasts, welcomed HP as a corporate sponsor. The collaboration agreement will see HP contributing its wide breadth of knowledge and expertise to the Nikonians community in the form of original content, workshops and events, while the community provides HP with advertising channels, product feedback and ideas. "As photography has advanced significantly with the use of computer technology and digital imaging innovations, it is our strategic objective to partner with international leaders in imaging technology," said Nikonians director Joachim Feser. "Our corporate partnership program provides these players with a direct link their users."
HP partners with Nikon user communityNikonians - Nikon user community
“HP has an extensive digital graphic arts and professional photography product portfolio encompassing photo printers, scanners and original supplies. By partnering with Nikonians, HP moves even closer to its market with a unique exchange of ideas and advice.”, Said Emilio Ghilardi, vice president and general manager, Consumer Business, Imaging and Printing Group, Europe, Middle East Africa, HP: "It is important for HP to be a part of one of the internet's premiere sites for lovers of photography. HP invests a huge amount of R&D in its digital imaging products for advanced amateurs and professionals and this partnership represents a great opportunity to share this expertise with a committed and passionate community." The Nikonians Corporate Partnership program enables international companies with a direct access to a vertical interest group of imaging and photography prosumers. Corporate partnerships and advertising packages are available in various levels.

About Nikonians - Nikon user community
Founded in the year 2000, Nikonians is the friendly home for Nikon enthusiasts on the Internet. With more than 78,000 members from 140 countries and more than a million unique visitors per month it is the largest community of its kind. The community is not affiliated to Nikon Corporation. Nikonians is a registered trademark of Nikonians.org. Nikon is a registered trademark of Nikon Corporation.

About Hewlett Packard
Hewlett Packard focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing and IT infrastructure, Hewlett Packard is among the world's largest IT companies, with revenue totaling $91.7 billion for the four fiscal quarters ended Oct. 31, 2006.





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