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Ralf Jurrien : June 28th 2007 - 15:00 CET

BMW Group earns design team of the year award


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Red Dot AwardsBMW Group earns design team of the year award : The design team of the year 2007 award this year went to Chris Bangle and his design team from BMW Group. This highest distinction of the renowned red dot design awards was thereby conferred to the design department of a German company. The award honours design teams that set standards through continual design innovation. Among the former recipients are LG Electronics, adidas, Pininfarina, Nokia, Apple, Siemens, and frogdesign. The BMW Group team will be honoured at the red dot award: product design 2007 awards ceremony, to take place on 25 June 2007. There, Professor Wolf D. Prix, architect, founder, and president of Coop Himmelbau will confer the award to the team of laureates.
BMW Group earns design team of the year awardRed dot design award
Design is a main factor for economic success, especially in the automobile industry. Its tasks are not simple: capture the spirit of the times without being too accommodating; be innovative while meeting technical requirements such as safety and environmental standards; and satisfy the desire of end users to both identify and distinguish themselves through the vehicle. Thus, the responsibility that automobile design bears for the economic success of a car, brand, or even for entire economies is immense.

BMW Group - Design
“In the past years, BMW Group Design under the direction of Chris Bangle has succeeded to sustainably strengthen the brands BMW, Mini, Rolls Royce, and BMW Motorrad,” explains Professor Dr. Peter Zec, initiator of the red dot design award and president of Icsid, an international umbrella organisation of industrial designers. Thanks to Bangle and his team, each brand - BMW, MINI, and Rolls Royce - today has its own, unmistakable profile and authenticity. After a rocky road to success marked by hot debates, the team can now lay claim to having significantly shaped car design of the early 21st century.

Design Team BMW Group
On 25 June 2007, part of the Design Team BMW Group will come to Essen to receive the ‘Radius’ touring cup as a symbol of the distinction ‘red dot design team of the year’ on behalf of the complete Design Team BMW Group. The ‘Radius’ will be presented by the winner of the previous year, the LG Corporate Design Center. The laudatory speech will be held by the Austrian architect Professor Wolf D. Prix. The festive awards presentation will take place in the special ambience of the Essen Opera House, the Aalto Theatre, with more than 1,200 guests from design, business, media, politics and culture. At the following Designers’ Night in the red dot design museum, prize-winners and guests can celebrate together into the small hours.

Red dot design museum
Under the title ‘BMW Group Design’, the design team of the year will present itself with an exhibition in the red dot design museum on the premises of the world cultural heritage ‘Zeche Zollverein’ from 26 June to 23 July 2007. Parallel to that, all prize-winning products of the competition will be displayed in the special exhibition ‘Design on stage - winners red dot award: product design 2007’.





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