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Dennis Hissink : June 12th 2007 - 11:15 CET

Kodak EasyShare M853


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KodakKodak EasyShare M853 : Eastman Kodak Company announced the global launch of a new sleek line of zoom digital cameras for the style-savvy consumer. The Kodak EasyShare M-Series consists of four fashionable cameras, one of them is the new Kodak M853 digital compact camera that is capable of capturing exceptional pictures at an attractive price. “The style/value segment has become an increasingly important category in the digital imaging market,” said Phil Scott, Director of Marketing, Kodak Digital Capture and Devices. “Our M-Series line brings consumers the opportunity to expand their picture-taking experience by converging stylish, compact designs and quality digital imaging technology, with affordable pricing.”
Kodak M853 camera - Availability
The Kodak EasyShare M853 zoom digital cameras is equipped with a 3x optical zoom lens and 8 Megapixel resolution, which allows consumers to print clear, crisp images up to 30” x 40” in size. Memories captured with the Kodak M853 compact camera are displayed on a vibrant 2.5-inch LCD screen, perfect for instantly sharing clear, bright pictures and videos whether inside or outdoors. The Kodak EasyShare M853 compact camera will retail for US $179 (MSRP) beginning in August 2007.

Kodak EasyShare M853

Kodak EasyShare M853 compact camera - Accessories
The pocketable design of the Kodak EasyShare M853 is further enhanced through a variety of colors. The Kodak M853 is available in white, red, graphite, silver and espresso. The brilliant colored Kodak EasyShare M853 camera is complemented by a full range of fun camera accessories designed for the fashion-conscious person.

Kodak EasyShare M853 digital camera - ISO and Digital stabilizer
The Kodak M853 camera is loaded with a vast array of features that make great picture-taking incredibly simple. From high ISO settings that produce clearer pictures in low-light situations, to Digital Image Stabilization and Kodak Perfect Touch Technology, the features onboard the Kodak EasyShare M853 cameras help consumers take consistently better shots.

About Kodak EasyShare System
Kodak continues to bring groundbreaking features to its award-winning Kodak EasyShare Digital Photography System, enhancing the digital photography experience for consumers worldwide. The EasyShare System consists of digital cameras, picture frames, snapshot printers, online services, software, inkjet and thermal photo papers, and accessories - making picture-taking, sharing and archiving effortless. All Kodak EasyShare Products being introduced today include the latest Version 6.2 of Kodak EasyShare Software featuring an array of enhancements to help consumers find, create and share pictures like never before. Version 6.2 Software now includes direct access to Kodak Gallery making it simple to find albums stored online. The new Kodak EasyShare Software Version 6.2 can be downloaded for free.

About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere. Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images.





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