Indianapolis 500 & Formula 1 race|
The announcement marks Lenovo’s interest in identifying how motorsports can help drive the company’s goal for building brand awareness on a global scale. This coming weekend provides a significant opportunity for worldwide brand exposure. Lenovo is sponsoring teams at two of the racing world’s most prestigious races - the Indianapolis 500 and the Formula 1 race in Monte Carlo, Monaco. In an innovative cross promotion, the Indy 500 sponsorship also showcases Lenovo’s support for the NBA and The Finals, marking the first time the league’s marquee event has been promoted during an auto race. The front wings on the car will brand The Finals on ABC on June 7. Greg Oden and Mike Conley Jr., expected top selections in the NBA Draft in June and both Indianapolis natives, will be on-site in Pit Row as guests of Lenovo and driver Alex Barron.
Lenovo - IndyCar racing
“IndyCar racing is a data-intensive, computing-intensive endeavor, highly focused and invested in innovation and development, and highly dependent on information technology,” said Tony George, Tony George, founder and CEO, Indy Racing League, the sanctioning body for the IndyCar Series. “We welcome Lenovo to this community and are excited to be working with the best in the business for PC technology.” The IndyCar Series has long been recognized for its technical leadership, and recently reinforced its leadership track record by being the first in the automobile racing world to use 100 percent fuel-grade ethanol in Indy cars. That leadership makes the IndyCar Series an excellent partner for Lenovo, where engineering and innovation are top priorities.
Lenovo notebook PC
CURB/Agaganian/Beck Motorsports needs high-performance, reliable, robust PC support from Lenovo, which will provide PC technology to be used throughout the team’s functions - ranging from ignition checks to race operations and inventory. Effective deployment of information technology is a key part of the CURB/ Agajanian/Beck Motorsports strategic allocation process, and these decisions help determine the team’s success at the track. A Lenovo notebook PC will form an integral part of starting the IndyCar car before each race, practice and test session. Lenovo PCs will support engineers in car research, test, development and manufacturing. They will support the drivers in their analysis and will support the management team in marketing, logistics, travel and race planning as well as networking, inventory, relationships with clients, sponsors and suppliers, human resources, finance and strategy.
IndyCar Series - Indy 500 race
“Lenovo creates the best-engineered PCs in the world, and the IndyCar Series provides an exciting platform to build Lenovo awareness in the US market, and to showcase our products and their reliability. The Indy 500 race will provide an excellent opportunity for us to unleash the value of the IndyCar Series as a marketing platform,” said Deepak Advani, senior vice president and chief marketing officer of Lenovo. “Lenovo is an innovative NBA partner and their placement of The Finals logo on the CURB/ Agajanian/Beck car showcases their commitment to our relationship and their PC technology support for The Finals,” said Mark Tatum, NBA Senior Vice President, Marketing Partnerships.
About CURB/ Agajanian/Beck Motorsports
CURB/Agaganian/Beck Motorsports is a team in the Indy Racing League owned by Greg Beck, Cary Agajanian, and Mike Curb. The team’s car is a black No. 98 Dallara/Honda/Firestone car. The team participated as Team Leader Motorsports when two Indy Car Teams joined forces to field cars for the 2006 Indianapolis 500. The first team was Beck Motorsports owned by Greg Beck which was founded in 1995. The second team R. Kent Baker Racing owned by Kent Baker which was founded in 1988. Both Baker and Beck had many years experience working with their own and various other Indy Car teams. They were joined by Cary Agajanian and Mike Curb of Curb Agajanian Motorsports.
About the IndyCar Series
The IndyCar Series is the premier open-wheel series in the US, competing on a challenging combination of superspeedways, short ovals, scenic road courses and temporary street circuits. In 2007 the IndyCar Series will conduct 16 events in the U.S. and one in Japan, all available worldwide through a comprehensive, long-term agreement with ABC Sports/ ESPN. A leader in motorsports technology, the IndyCar Series is the first racing series to power its Honda engines on 100 percent fuel-grade ethanol. The IndyCar Series continues to the be the fastest and most competitive racing series, attracting a diverse lineup of drivers including Marco Andretti, Sam Hornish Jr., and Danica Patrick.
Lenovo is dedicated to building the world's best-engineered personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina.