Beer for bags|
The sale has been running for five years across Australia where Crumpler is based, a land of hearty beer appreciation and a long tradition of friendly, informal bartering. It was introduced to New York last year. This novel form of trade was enthusiastically embraced by the nation’s financial capital with over 1000 cases of beer being exchanged for bags. And what will Crumpler do with the ale from the sale? Participants will be invited to a party afterwards to sample and appreciate the amber brew. The remainder will be donated to art, charity and sporting events. “It’s in our own interests to support others by spreading the beer love, otherwise Crumpler staff will end up with enormous beer bellies” quipped Crumpler spokesman John Thursday.
Crumpler was created by three bike messengers, Dave Roper, Will Miller and Stuart Crumpler in Melbourne Australia in 1995 in response to a need for durable and visible bags that was not being met. Looking to branch into other markets, Crumpler began designing bags for laptops, photo and video equipment and all kinds of e-vices. Crumpler bags are available at their retail stores, online and through selected specialty retailers nationwide.