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Ralf Jurrien : May 29th 2007 - 22:45 CET

Samsung HDTV on royal Carribean and Celebrity crouse


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SamsungSamsung HDTV on royal Caribbean and Celebrity crouse : Samsung Electronics, a global leader in LCD and HDTV technology, is expanding its alliance with Royal Caribbean Cruises Ltd. with the intention of supplying state-of-the-art LCD televisions for the company’s ever-growing fleet, which includes the highly-anticipated Genesis class of ships. Genesis will be forty percent larger than the Freedom-class of ships which are currently the largest in the world. Samsung anticipates nearly 10,000 of the latest LCD HDTVs will be placed throughout five of the company's newest ships through 2010 including specially designed Silver LCD TVs on the ships, demonstrating Samsung's dedication to providing customized solutions whenever possible.
Royal Caribbean cruises
“We are honored to work hand-in-hand with Royal Caribbean Cruises Ltd. as it builds the most forward-looking and technologically-advanced cruise ships in the world. Their commitment to providing their guests with innovative and exciting amenities is confirmed by their outfitting each stateroom with state-of-the-art LCD flat panel TVs,” said DJ Oh, President & CEO, Samsung Electronics America, Inc. ”This relationship reaffirms Samsung’s leadership position in the HDTV arena and is a great way to increase our presence in the cruise industry. We are proud to continue being a part of Royal Caribbean’s strategy to offer a unique experience for its guests.”

Royal Caribbean

Samsung LCD HDTV - Royal Caribbean cruises
“Our customers’ desire for new and exciting experiences aboard our ships is the driver behind our selecting Samsung LCD televisions for our ships,” said Jeff Danis, vice president, Supply Chain Management for Royal Caribbean. “Samsung provides well-designed, advanced products that make our ships even more luxurious and support our commitment to being a leader in innovation in the cruise industry.”

Samsung LCD HDTV - Celebrity cruises
Building on the success of last year, which brought Samsung LCD HDTVs into the staterooms and key public areas of five ships including Royal Caribbean International’s Freedom of the Seas, Liberty of the Seas and Majesty of the Seas; Celebrity Cruise’s Century; and the new Azamara Journey, Samsung seeks to continue to provide guests with the ultimate cruise experience. Samsung plans to begin providing sets this year and continuing through 2010. This will allow guests aboard Royal Caribbean International’s Independence of the Seas and Genesis, and Celebrity Cruises’ Solstice, Equinox and Eclipse, to take advantage of the newest LCD HDTVs from Samsung. Each set will feature the latest innovations and cutting-edge technology that have helped Samsung receive numerous awards and accolades, and greatly expand its U.S. market share across multiple HDTV categories. Samsung also plans to outfit other ships as they are renovated, replacing current televisions with sleek and slim units.

About Samsung Electronics America
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

About Royal Caribbean Cruises
Royal Caribbean Cruises Ltd. is a global cruise vacation company that operates Royal Caribbean International, Celebrity Cruises and Pullmantur. The company has a combined total of 35 ships in service and six under construction. It also offers unique land-tour vacations in Alaska, Australia, Canada, Europe and Latin America.





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