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FotoNation Brashov to develop Core IP technologies
Ralf Jurrien : May 26th 2007 - 17:22 CET
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FotoNationFotoNation Brashov to develop Core IP technologies : FotoNation, a world-leading embedded imaging and connectivity solutions company, announced the opening of FotoNation Brashov, FotoNation’s new office in Brashov, Romania. The new office is dedicated to expanding FotoNation’s offerings from software to hardware by delivering high performance chipset designs for embedded imaging products targeted for the digital camera and mobile camera phone markets. The new FotoNation Brashov facility has a fully-staffed, experienced hardware engineering team that compliments FotoNation’s existing embedded imaging research and development facilities in Bucharest, Romania; Galway, Ireland; and Burlingame, California.
FotoNation Brashov to develop Core IP technologiesCore IP technologies
The Brashov team is developing core IP technologies which will be integrated into existing ASIC solutions for FotoNation’s customers. The new hardware will provide optimized performance of the company’s current embedded software offerings, including face detection and tracking, red-eye detection and removal, and motion deblurring, among the many FotoNation award-winning innovative imaging solutions.

Digital cameras & camera phones
“The level of sophistication of image processing taking place inside digital cameras and mobile camera phones continues to significantly grow,” said Eran Steinberg, CEO, FotoNation Inc. “By offering our customers a hybrid of hardware components coupled with firmware, we commit parts of the overall design to silicon. This allows us to maximize the performance of our embedded imaging solutions, while still maintaining a high level of design and algorithmic flexibility through the software component.”

About FotoNation
FotoNation is a world-leading independent provider of embedded imaging and communication solutions for the digital camera industry. Its technology is currently licensed in over 64 million digital cameras. The company’s extensive portfolio of patented innovations includes embedded red-eye removal technology, wireless connectivity, and face-detection software. FotoNation develops innovative solutions, patents, and products to enhance, extend, and simplify the picture taking and sharing experience. Clients include AOL, Canon, Hewlett-Packard, Kodak, Microsoft, Nikon, Olympus, Pentax, Samsung, Sanyo, and Sony, among others.

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