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Single use 35mm camera from Kodak
Ralf Jurrien : May 13th 2007 - 23:39 CET
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 Single use HQ camera from Kodak : The newest “must have” in any purse, beach bag, or backpack is the Kodak HQ Maximum Versatility Single Use Camera. With a smaller, simple, modern design and silver-colored body, the HQ camera gives consumers a stylish way to get a photo, even when an expensive camera isn’t available. The new design, featuring a Kodak Ektanar Lens and Kodak's 800-speed film, delivers the same high-definition pictures with unbeatable clarity that consumers expect from Kodak HQ cameras. “The new HQ is an ideal complement to a digital picture-taking experience,” said Laurent Dartoux, General Manager of Film Capture, Eastman Kodak Company. “The new sleek, smaller design is 20 percent smaller than most single use cameras.
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 Single use camera
According to a recent survey by Kodak, 90 percent of Americans consumers believe that single use cameras represent a great alternative to expensive cameras to capture quality images and 8-in-10 Americans have purchased a single use camera. Nearly 60 percent of Americans own expensive cameras, but choose single use cameras as an alternative. Reasons cited include:
• More expensive camera not available
• Full memory card or dead battery
• Worry about exposing expensive cameras to the elements, whether those elements are snow, sand, or sticky little fingers.
Kodak HQ maximum versatility single use camera
“We found ourselves at a wedding in Europe this past summer with no camera after the airlines lost our luggage,” said Anthony Tama, of New York, NY. “While we couldn’t easily replace our clothes, we were able to easily find a back-up camera, in the form of a Kodak single use camera. We ended up with great shots from both inside and outside the ceremony.” Consumers can purchase the new HQ camera beginning in the second quarter of 2007.
About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images.
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