|Canon Europe launches corporate campaign|
Mark Peters : May 9th 2007 - 22:20 CET
Canon Europe launches corporate advertisement campaign : Canon Europe, world-leader in imaging solutions, has launched a major new pan-European corporate advertising campaign as part of its 50th anniversary celebrations. The ‘We Speak Image’ campaign signifies a strong new direction for Canon and marks its position as the natural choice for consumers and businesses to capitalise on the power of the image. The new corporate campaign embraces the idea of images as a powerful medium for communication and reflects the understanding that pictures are more instantly and universally understood than words. The ad creatives employ powerful and arresting imagery which are visual metaphors for the benefits of Canon products and technologies. |
We Speak Image - Corporate campaign
The five executions cover the areas where Canon is relevant to people’s lives: the home (HD video), work (security and productivity), professional (remote working / medical), and the environment (efficiency). The format of the ad uses a frame device to create a visual theme of ‘pictures within a picture’ to bring Canon’s brand proposition to life.
The Canon advertising campaign will be executed across Europe via a range of media from 1st May, including:
• Large spectacular format ads will run for eight months at six key international airports
• Airports : Heathrow, Madrid, Frankfurt, Paris, Milan and Schipol)
• Print advertising across pan-European business titles (Time, Financial Times, The Economist)
• BBC World sponsorship package (Break bumpers, 30 second spot, Online presence)
• Supporting microsite ‘We Speak Image’
We Speak Image advertising campaign
James Leipnik, Chief of Communication and Corporate Relations for Canon Europe, said; “The new We Speak Image advertising campaign will strengthen the reputation of Canon as an organisation that harnesses the power of image, and will encourage consumers and businesses to think Canon; think Image. I am enormously excited by the campaign and look forward to seeing the results of this compelling new proposition.”
About Canon Europe
Canon Europe is a subsidiary of Canon Inc. of Japan, a world-leading innovator and provider of imaging and information technology solutions for individuals and businesses. The main business focus for Canon Europe is in two clearly defined markets: Business Solutions (developing IT products, solutions and services for the office and professional print environments) and Consumer Imaging (photo, video, Bubble Jet printers, scanners, fax machines and multifunction devices). Canon Europe also provides Industrial Products including broadcast lenses, semiconductor and medical equipment. Canon Europe employs in the region of 11,000 people across 19 countries.
Canon made it their business to deliver leading edge imaging technologies to our customers. From image capture, manipulation and management to image printing, transmission and sharing, we are pioneers, committed to excellence throughout all our business sectors across the world. Canon is one of only a few brands to succeed as a leading player in both the business and consumer markets. We serve the individual, home office, small and medium enterprises, large corporations and governments with a vast portfolio of print and document solutions. Our Industrial Products Business Unit widens our scope further still, offering products to suit markets as diverse as medical, optical and broadcast companies to IT conglomerates. We are renowned for our camera technology, yet we have applied our expertise across a range of product areas with great success. Our consumer customers benefit from photography equipment, printers, scanners and binoculars, as well as our cutting edge range of digital and SLR cameras. Our products are designed to enrich the lifestyle of the user, supporting Canon’s ‘You Can’ message by enabling individuals to realise their own creative potential.