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Sanyo appoints new Public Relations agency
Ralf Jurrien : May 1st 2007 - 18:47 CET
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 Sanyo appoints new Public Relations agency : Sanyo Fisher Company, a leading manufacturer and marketer of high-quality, professional and consumer electronics, has named Noyd Communications Public Relations Agency for their Presentation Technologies Division. The firm will also consult on integrating all marketing efforts for the division including advertising, interactive, training and other promotional communications. The Sanyo brand is considered to be the world’s largest manufacturer of 3LCD projectors. The current line of LCD projectors are extremely well received and valued in the professional A/V marketplace - specifically in the areas of education, general business and houses of worship.
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 Public Relations agency
While the Sanyo brand name has a long and distinguished heritage in the CE industry, consumers are not generally aware of their expertise in front-screen projection technology that has application to home theaters and HDTV. “We’re very pleased to be working with Noyd Communications,” says Mark Holt, the Vice President and General Manager for Sanyo’s Presentation Technologies Division. “As we escalate our product introductions and efforts into the home theater, business and presentation markets, it will become increasingly important to seek a greater awareness among consumers and channel partners and to educate them on the value and performance of our projectors. Jim Noyd has demonstrated a level of passion and marketing communication success that we desire for our current and future business strategies.”
Sanyo HDTV LCD projectors
Taking advantage of their continuing accomplishments in the professional A/V industry, Sanyo recently entered the residential, home theater market with the PLV-Z series products, a line of 3-chip 720p HDTV LCD projectors. The unanimous critical acclaim for these sub $3,000 projectors is a good early indication that Sanyo’s participation in the home theater arena will prove to be equally as successful. “We are pleased that Sanyo has selected us to represent their leading selection of projectors to both consumer and professional media,” says, Jim Noyd, President of Noyd Communications. “Sanyo’s emergence into the CE industry with this home theater product category during a time when HDTV adoption is expanding and their continued investment in the professional A/V realm make this a very exciting relationship for our firm.”
About Sanyo Presentation Technologies
Based in Chatsworth, CA, Sanyo Fisher Company is a leading marketer of high-quality multimedia, consumer audio and video, communications, security video, office automation and home appliance products. The Presentation Technologies Division, through its parent company in Japan, is one of the world’s largest producers of front projectors. The company is a division of Sanyo North America Corporation, a subsidiary of Sanyo Electric Co., Ltd. (Japan), which is a $23 billion manufacturer and distributor of consumer electronics and professional equipment.
About Noyd Communications
With over 20 years of experience as marketing, PR and communications senior executive in the consumer electronic and computer technology industries, Jim Noyd, President of Noyd Communications launched his firm in early 2007. His reputation for on-target effective communications, credibility, innovation and team building is well respected throughout these industries. Noyd Communications currently manages public relations and communications for VIZIO, Sherwood AMERICA, Microtek USA, Ultralink/XLO Products, and the Presentation Technologies Division of Sanyo Fisher Company.
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