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Mark Peters : May 1st 2007 - 02:10 CET

Worldwide debut of stylish GE-branded cameras


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GEWorldwide debut of stylish GE-branded digital cameras : General Imaging, the worldwide exclusive licensee for GE-branded digital cameras, announced that HSN will offer GE cameras in its lineup of products, featuring several models over the next several months. GE digital cameras will appear on HSN beginning at 12 a.m. tomorrow and continuing throughout the day. The May 1 debut on HSN marks the first time GE digital cameras will be available to the public. GE cameras are expected to be on store shelves later in May 2007. On May 1 HSN will introduce the G1, GE’s sleek, signature digital point-and-shoot camera as “Today’s Special.” The G1 digital camera comes with 7-megapixel resolution, 3X zoom and a 2.5-inch LCD screen.
General Imaging Digital Cameras
“HSN, with its cable TV and Internet outlets, makes an excellent partner for launching the GE line of cameras,” said Hiroshi “Hugh” Komiya, Chairman & CEO of General Imaging. “HSN reaches 89 million U.S. households through TV and is the fourth-largest cable network in the U.S. We believe HSN provides an extremely effective launch prior to products being available at major retailers.” An independent new company based in Torrance, Calif., General Imaging unveiled eight cameras on March 8 during PMA 07, the leading industry photographic trade show in Las Vegas.

GE Digital Cameras

GE digital camera line
All eight GE digital cameras boast sleek and intuitive design, plus a host of popular, advanced functions as standard features, including face detection, image stabilization, red-eye removal, and panoramic stitching. “The GE digital camera line is a very special product that we believe will generate considerable interest with our viewers,” said Sandy Conrad, senior vice president with HSN. “Our shoppers will immediately recognize the venerable GE brand for its long-standing reputation for quality and value. These cameras live up to that brand promise.”
“The significance of our partnership with HSN is underscored by the fact that May is National Photo month,” said Rene Buhay, vice president of sales North America for General Imaging. “This is a terrific opportunity and we look forward to our debut with consumers on HSN. Shoppers will not be disappointed.”

About HSN Shopping site
With over 45,000 products just a mouse click away, hsn.com has become a highly successful extension of the TV shopping network HSN. The constantly evolving interactive site provides shoppers with an array of unique features that have attracted growing numbers of customers since its launch in 1999. Useful tools such as When-To-Watch email reminders of HSN TV shows and the HSN Program Guide allows shoppers to plan out their shopping for the day, while the 24 Hour Product Review gives them a chance to catch up on “must have” items they might have missed. Helpful online customer reviews provide valuable feedback to those who are searching for high-quality merchandise.





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