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NetShelter Branded Network grown to 65 tech sites
Mark Peters : April 30th 2007 - 20:41 CET
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News NetShelter Branded Network grown to 65 tech sites : Technology vertical network pioneer, NetShelter, announced that in less than a year, its branded network (NSBN) has grown to 65 tech sites attracting 25 million global unique visitors each month. NetShelter Branded Network has selectively grown by adding sites that are most attractive to advertisers that are trying to reach specific audiences of technology users. For example, it has just signed The Developer Shed Network which adds 679,000 unique global visitors and - along with its solid stable of developer sites such as DaniWeb, OSDir, OSNews, ProgrammersHeaven, HowtoForge, OSWeekly and MadPenguin - gives NBSN dominant reach to the developer community.
NetShelter Branded Network grown to 65 tech sitesNetShelter Branded Network
“NetShelter appreciates the value of our developer audience and is being very creative in presenting ways for advertisers to make an impact with our site visitors,” says Shari Caputo, SVP Marketing for The Developer Shed Network. “We are very pleased to be part of NSBN.” We are delighted to have The Developer Shed Network on board and believe they add tremendous value for our advertisers looking to reach the influential web developer community, says Pirouz Nilforoush, Co-CEO, Director of NSBN for NetShelter. “

IT Management audience segment
NBSN also added Computing.net with 593,000 unique global visitors to its IT Management audience segment. When bought in combination with NSBN portfolio sites like TheInquirer.net, Geek.com and OSNews.com, IT management marketers will be able to create sponsored “solution centers” including customized discussion forums and a very attractive package of integrated ad opportunities.

Digital camera buyers
By adding LetsGoDigital.org, PhotographyBlog.com and DigitalCameraReview.com NSBN’s reach of digital camera buyers has increased to over 1.5 uniques worldwide. NetShelter, which unlike advertising networks is the exclusive ad representation firm for all partner site ad inventory, offers advertisers a variety of branding opportunities such as full site sponsorship, home page roadblocks, page takeovers, over the page units, and pre-roll video. NetShelter has recently added Tech-Recipes, LetsGoMobile, UberReview, eHomeUpgrade and WristDreams to NetShelter Branded Network.

Focus on core technology audience
“NetShelter continues to provide us with excellent service, support, and performance. Their network focuses on our core technology audience and Alienware has experienced excellent results,” says Cliff Celsor Senior Client Partner at World Media.”Our Alienware campaign runs on a set of hand-picked NetShelter sites that have always been able to meet our goals and that are always on the top of our list every time we plan a campaign.”

Peyman Nilforoush - Head of Agency Relations
“We are very gratified by the growth of NSBN,” says Peyman Nilforoush, Co-CEO, Head of Agency Relations for NetShelter. “It is a reflection of the unique value we deliver for marketers by uncovering unique integrated ad opportunities that help marketers truly engage their brand with loyal target audiences of our highly influential technology and IT publishers.”

About NetShelter
NetShelter, is the leading media representation company for highly influential technology, IS/IT and gaming sites. Since its inception in 1999, it has pioneered the concept of the vertical media network assembling the largest technology oriented audience networks in the world. It has helped leading interactive advertising agencies and marketers to engage with their core target audience of technology and IT buyers and influencers, to impact the purchase decisions of their audience and to achieve their branding and direct response objectives. Through its award-winning publishers, NetShelter receives over one billion monthly page impressions; providing total market coverage from IT decision makers, developers, mobile professionals and business management to tech enthusiasts, consumers and hardcore gamers.

About NetShelter Branded Network
The NetShelter Branded Network (NSBN) enables marketers to engage their brand with loyal audiences of influential technology and IT properties through integrated advertising opportunities. NSBN launched in May 2006 has grown from 12 sites to over 65 highly influential technology and IT properties and is now the 2nd largest technology news property on the internet, only behind CNET, passing OSTG, IDG and Ziff Davis (according to comScore Media Metrics).

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