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Ralf Jurrien : April 25th 2007 - 13:06 CET
myPhotopipe digital photo processing

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MyPhotopipemyPhotopipe digital photo processing : myPhotopipe, a web-based online provider of digital photo processing and related services, commented upon an independent industry association report showing exceptionally strong double digit growth in prints processed from digital images and triple digit growth in online ordering from online processors. The Photo Marketing Association ("PMA") this week released data on digital photo printing through various retail channels. According to the PMA report, 2007 was another excellent year for processors of prints from digital photographs. Overall, prints made from digital images increased 46%, while online ordering as a sales channel grew at a rate of 114%, in the 12 months ended January 2007.
myPhotopipe digital photo processingDigital photo processing
"The numbers are up across the board," noted L. Douglas Keeney, Chief Executive Officer of myPhotopipe, Inc. "Even better, our focus on online ordering is proving out in the marketplace. Three years ago, industry observers expected 'kiosks' to be the next big thing in digital photo processing. We disagreed. In our experience, consumers generally migrate towards the easiest, fastest, most convenient ways to purchase products and services, and ordering digital photo prints online is hard to beat for speed, convenience and even price. We committed to this segment and to an online business model, and for the PMA to report a 23% increase in our channel's share-of-market and an increase of 114% in online activity is a powerful testament to our vision of the future."

myPhotopipe photo processing
Since 2005, 'prints ordered online and received via mail' have increased from a 7.7% of all digital-still camera image prints to an 11.5% market share. In that same period, the market share for 'kiosks' has declined from 18.5% to 13.9%. Prints made with home printers continued to decline in market share last year, as they have for each of the past three years. "I can think of few industries that are enjoying such buoyant growth. These industry statistics illustrate the powerful momentum and overall strength of the digital photography market and how they contributed to myPhotopipe's 86% increase in full-year sales and a 162% increase in sales during the fourth quarter of 2006," concluded Keeney.

About myPhotopipe - Online provider of digital photo processing
myPhotopipe, Inc. is a web-based online provider of digital photo processing, photo finishing, photo sharing, and related services. The Company's unique blend of 104 print options, combined with manual print inspections and professional color management, have positioned myPhotopipe as one of the fastest-growing providers of digital photography services for professionals and serious amateurs.





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