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Ralf Jurrien : April 25th 2007 - 13:04 CET

Maestro Magellan car navigation

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MagellanMaestro Magellan car navigation : Magellan, creators of Hertz NeverLost and a leading global innovator of outdoor and vehicle navigation solutions, announced the worldwide introduction of the Maestro 3100 and Maestro 3140 portable vehicle navigation devices. These extend the Maestro line’s thin, elegant design and new intuitive user interface to a new form factor that offers a 3.5 inch QVGA display. The Maestro 3140 delivers advanced navigation capabilities, including AAA TourBook guide travel information in North America, while the Maestro 3100 delivers the best navigation experience in a price category that affords more drivers the opportunity to travel with the convenience and confidence Magellan navigation systems provide.
Maestro Magellan car navigationMaestro Magellan navigation - Price
These newest members of the Maestro family expand the Magellan auto navigation line, building on recent introductions of the Maestro 4000 series, Magellan RoadMate 2000 series, and CrossoverGPS, and giving customers an assortment of quality products that spans a $299 to $699 price range. “Without compromising the quality and richness of experience that Magellan stands for, we have been able to pack into an even smaller form factor premium features found in the Maestro 4000 series,” said Christian Bubenheim, vice president of product marketing for Magellan. “These include text-to-speech, full map coverage, AAA travel information, and more. In addition, they are the first auto navigation solutions on the market that use the new Samsung 2443 processor for rapid routing.” With a sleek, stylish design, the Maestro 3100 and 3140 incorporate award-winning Magellan technology that guides drivers to their destination with turn-by-turn voice and visual prompts. The best-in-class user interface is incredibly intuitive and easy to use with newly designed map and menu graphics that are visible in all lighting conditions on the 3.5’ QVGA, full color, anti-glare touch screen display.

Magellan GPS
“The market’s ability to offer quality navigation products in a lower price band is critical to driving GPS adoption to the next level,” said Kevin Burden, mobile device market analyst for mobile consumer research firm Telephia. “Magellan is the first to enter this price category with a device that includes the features and design that consumers have previously only seen in much higher price categories.”

Maestro Magellan 3100 car navigation - Featuers
Available this month, the Maestro 3100 provides the best navigation experience at the most affordable price of $299.99. Drivers gain out-of-the-box, turn-by-turn guidance to nearly any destination in the 48 contiguous United States. Additional Maestro 3100 features include:
• SiRF Star III GPS chips for fast position fix and reliable satellite acquisition
• Integrated antenna and battery for added portability and cord-free operation
• SmartDetour feature to help drivers route around freeway traffic
• QuickSpell for fast data entry by reducing keystrokes as it checks spelling
• Searchable points of interest (POI) database for finding and routing to businesses and services like gas stations, ATMs, hotels, restaurants, airports and more. Listings include a phone number and address.

Maestro Magellan 3140 car navigation - Price
Available in May, the Magellan Maestro 3140 equips drivers with the most feature-rich navigation tool at the highly affordable price of $399.99. In addition to the features in the Maestro 3100, the Maestro 3140 provides AAA TourBook guide travel information and member roadside assistance details, Bluetooth hands-free phone calling functionality and advanced SayWhere text-to-speech voiced routing directions that states the street name for upcoming maneuvers. The Maestro 3140 also provides preloaded maps of the 50 United States, Canada and Puerto Rico plus an expanded POI database containing millions of business and service listings. Upgrade options will allow drivers to add real-time traffic services.

Maestro Magellan car navigation
Drivers gain access to North America’s most trusted source for trip planning information through searchable AAA TourBook listings, including AAA Diamond-rated restaurants and accommodations, Show Your Card & Save locations for member discounts, Approved Auto Repair facilities, attractions, events, campgrounds, cities and AAA branch office locations. The Maestro series also provides AAA member roadside assistance details that show your exact location and provides the AAA member toll-free help number. The Magellan Maestro 3140 will also connect the driver’s Bluetooth-enabled cell phone directly to the AAA member help number with the push of a button. Each of the new Maestro products ship with a windshield mount, which connects directly to the back of the unit, a cigarette lighter adapter, USB data cable, and an adhesive disk for dash mounting.

About Magellan
Magellan is a leader in the consumer, survey, GIS and OEM GPS navigation and positioning markets. Recognized as an industry innovator, the Company is the creator of the award-winning Magellan RoadMate series portable car navigation systems, the Magellan eXplorist outdoor handheld navigation devices, the Hertz NeverLost car navigation system and ProMark, the best-selling single frequency GPS survey product line on the market. The company is recognized worldwide through its Magellan brand and has experienced dramatic revenue growth as GPS technology has proliferated across a range of consumer and commercial applications. The Company is privately held and headquartered in Santa Clara, California with European headquarters in Carquefou, France.

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