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Expo Design Center showcases Lombardia project
Ralf Jurrien : April 25th 2007 - 12:05 CET
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SonyExpo Design Center showcases Lombardia project : During the Salone del Mobile, the Sony Design Center will showcase Sony Design x Master Craft Lombardia project, a truly intriguing exhibition at the Palazzo dei Giureconsulti. Visitors will experience the creative intelligence of the Global Consumer Electronics and Entertainment Company coupled with the manual skill and artistic flair of master Lombard artisans. Along with Sony's design philosophy and electronics technology cultivated over the years, Lombard artists and artisans have dedicated their ingenuity and professionalism to crafting prototypes conceived by Sony Design. 10 proposals focusing purely on design will debut, all of them tied up in the underlying concept.
Expo Design Center showcases Lombardia projectSony expo Design Center
They are ultimately aimed at creating a pleasant relation among human, product and space. The creations include wooden, marble or leather shelves with built-in speakers; seats with leather or fabric upholstery whose headrests emit soft and soothing notes; picture frames and other solid marble objects that hide tiny speakers and in some cases small light and scent sources; specially processed glass panels containing monitors; or galvanized, laser-engraved coffee tables that contain video projectors allowing presentations of movies and business content easy and beautiful at the same time.

Sony design philosophy
“Do what has never been done before.” “Always stay one step ahead.” These expressions have underscored Sony's corporate philosophy since the establishment of the Creative Center in Tokyo in 1961. Together with the Design Centers in Los Angeles, London, Singapore and Shanghai Sony's design philosophy of “building high-performance, easy-to-use and beautiful products with a distinctive Sony flair” was introduced around the world to create a unified image as well as look and feel.

Sony Design x Master Craft Lombardia project - Prototypes
• “ZA” Surround Sound Chair
• “TSUKI” Table with Built - in Projector
• “YUI” Wall Fixture Audio System
• “MATOI” Personal Computer with Customized Cover
• “Hibiki” Hanging Speaker and “KANADE” All-in-one Home Audio System
• “CHO” Frame Type Speaker
• “RIN” Standing Speaker
• “KAKERU” Shelf with Built - in Speaker
• “HANA” Floor Lamp with Built - in Speaker
• “SEN” Folding Screen Television System
• “GAKU” Sound Design for Corridor
• “CO” Sound Design for Audio Room

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