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Ralf Jurrien : April 22th 2007 - 13:31 CET

Digital photo frame market

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Research and MarketsDigital photo frame market : Research and Markets has announced the addition of China Digital photo frame Industry Report, 2006-2007 to their offering. This report gives a description of profit allocation, price trend of core parts, associated products market as well as pixel configuration. Besides, it also analyzes the market capacity of Digital photo frame products in the future and makes a research on the Digital photo frame main ship manufacturers, solution & design companies and Digital photo frame manufactories. As digital camera and cell phone with high-pixel camera get popular, people has been used to keeping their photos by all kinds of storage devices such as PC HDD, semiconductor storage and CD-R.
Digital photo frame
Even more, the photos that are printed out are now mostly from digital camera or cell phone with digital camera. However, as the digital photos grow at geometric series, it will cost a lot to print the photos out, and moreover, the traditional photo frame and photo album are far enough to keep these photos. As a result, the Digital photo frame, a product that can keep and review these digital photos, comes into being. Actually, Digital photo frame appeared in the year of 2001, but due to the high price, Digital photo frame market has been depressed until 2003. However, as main parts prices went down, so did Digital photo frame prices and its market began to pick up in 2004. In particular, the year of 2005 witnessed hot sales of Digital photo frame in Occident countries, even though, its shipment reached only about 1.5 million units. The shipment in 2006 is expected to increase by 233% over the same period of previous year. In the forthcoming several years, Digital photo frame market will develop more maturely and its output & sales and market demand will still keep growing at a high rate.

Sun SG8 digital frame

DVD player platform
Presently, the Digital photo frame platform is mainly for the application of medium- and small-size LCD units. DVD player platform is now most frequently used and multimedia application platforms such as PMP are also available but there are few platforms special for Digital photo frame. The solution based on DVD decoder chip is advantages in cost though, it can only support limited media formats and its function keeps undiversified. Most of the Digital photo frame made in China exported to abroad before 2006. However, as Philips took the lead in promoting Digital photo frame across China since the end of 2005 and made some progress in gift market, more domestic manufacturers have began to introduce Digital photo frame products in home markets since the second half of 2006, which caused the Digital photo frame price a decline. However, generally, the price was still very high in 2006 and Digital photo frame gifts were the mainstream in Digital photo frame market then.

Digital photo frame chip
The critical value of average price has already reached USD 200 in Occident mass consumption market while it is only USD 50 in China. Although the average price in China still has a wide gap with the critical value, yet, as the prices of the core parts of Digital photo frame (Nand Flash and LCD panel) go down gradually, plus the more Digital photo frame manufacturers in the future as well as the emergence of Digital photo frame chip, the critical value can be reached soon. Once the mass consumption market starts up, Digital photo frame market may far better than MP3/MP4 markets for one person may need more than one Digital photo frame, he can put the Digital photo frames in the office or on the desk and wall at home, so Digital photo frame market will see a great market potential.

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